MAKATI City, Philippines -- Reuel Virtucio’s father is an expert on bamboos. He looked for a consulting job when he retired, but after searching for a year, the elder Virtucio discovered that companies were looking for consultants familiar with technology and the Internet. This pushed the father to reconsider his son’s offer to start learning about technology.

Virtucio, who is chief operations officer of iAcademy, said his company and Creative Answer Consultancy have created a radio information technology (IT) show to target people like his father.

"My father was an analog person now living in a digital world," Virtucio said, admitting that while his father was an expert in his field, he was afraid of computers.

"The IT radio show aims to reach out to the non-techie segment of society and teach them about technology," he said.

The show, dubbed "All about IT," hopes to present examples and stories about how people have discovered opportunities created by technology, said Virtucio.

"It's not a how-to show," he clarified as he discussed topics ranging from job opportunities for IT savvy people, business opportunities using IT, e-learning and making lives easier through technology.

Virtucio said the IT radio show hopes to build the case that IT can also provide opportunities for people who are not techies.

iAcademy, a wholly owned subsidiary of the STI Group of companies, has signed an agreement with local radio station dwIZ. The station has agreed to start airing the show on June 7 from 12:00 to 12:30 p.m. and every Saturday thereafter, added Lynda Quijano who will moderate the show.

Quijano said this is not her first time to do an IT radio show, having had a brief stint with another radio station several years ago.

Virtucio said iAcademy has partnered with Internet café chain Netopia, which has agreed to offer free basic computer and Internet lessons, as a "follow up" to the radio show's objective of increasing IT awareness. The free lessons will become available in July.

Virtucio said dwIZ was chosen because of the diversity of its listeners, with about 60 percent coming from the C/D listeners and 40 percent from the A/B crowd.

Virtucio said they are looking at creating a podcast version of the radio show soon.