Trump can’t say ‘hasta la vista’ to his TV ‘baby’
President Donald Trump. AP
WASHINGTON—President Donald Trump can’t seem to bring himself to say “Hasta la vista, baby” to “Celebrity Apprentice.”
Twice in the past month, Trump, who once hosted the NBC reality TV show where celebrities compete for their charities, has taken potshots at the current host, actor and former California Gov. Arnold Schwarzenegger, over a ratings nosedive.
Trump’s latest dig at his fellow Republican came as the president made his first appearance at the National Prayer Breakfast, an unusual forum for TV talk. But it just goes to show that when it comes to the program Trump helped create, it almost seems as if he wishes he could say “I’ll be back” instead.
“When I ran for president, I had to leave the show,” Trump told the more than 2,000 people attending the breakfast at a Washington hotel. “They hired a big, big movie star, Arnold Schwarzenegger, to take my place. And we know how that turned out. The ratings went right down the tubes.”
“It’s been a total disaster, and Mark will never, ever bet against Trump again,” the president said, referring to Mark Burnett, the show’s producer who hired Schwarzenegger after NBC severed ties with Trump in August 2015 following his comments about Mexican immigrants.
“I want to just pray for Arnold if we can,” Trump said.
Schwarzenegger responded quickly in a brief video on his verified Twitter account, suggesting that he and Trump switch jobs.
“You take over TV because you’re such an expert in ratings,” the “Terminator” star says in the video, captioned “The National Prayer Breakfast?” “And I take over your job and then people can finally sleep comfortably again. Hmm?”
Schwarzenegger’s audience for his early January debut as the show’s host was a disappointing 5 million viewers, according to the Nielsen company. Viewership dropped to 3.9 million viewers in the second week.
The season-to-date average for the first month was 4.7 million viewers, compared to 7.6 million viewers for Trump’s final season in winter 2015.
White House spokesperson Sean Spicer later explained Trump’s “Apprentice” comments by saying he was just trying to have a “light-hearted moment” with Burnett.
The back-and-forth between Trump and Schwarzenegger had the feel of a WrestleMania “feud” meant to drive up audience interest—and ratings. Trump, who helped conceive and build the “Apprentice” franchise with Burnett, retains a financial stake in the shows and is listed as an executive producer.
Trump has said it’s a courtesy title for which he is doing no work. He has not detailed how much money he’s making from this season.
Financial disclosures Trump filed during the campaign show his company, Trump Productions, earned about $5.9 million from “The Apprentice” shows in 2015.—AP
