RAFI’s environment protection initiatives bag 2 Quill awards

THE Ramon Aboitiz Foundation Inc. (RAFI) won the Quill awards of Merit for communication management: economic, social and environmental development for its Run 2 Plant 4 GREENIN Philippines.

At the same time, the “Tree of the Month,” which comes out in The Freeman twice a month, is a finalist under the writing category of the communication skills division of the Quill awards.

RAFI executive committee chairperson Ma. Cristina Aboitiz, RAFI chief operating officer Dominica Cua, RAFI deputy director for operations Amaya Aboitiz, RAFI’s Integrated Development executive director Rowena Bandola-Alensonorin and RAFI communications officer Haidee Palapar received the two awards during the 10th Philippine Quill Awards held last Nov. 18 at Crowne Plaza Galleria Manila, Quezon City.

They were joined by Lucky Malicay, news editor of The Freeman.

“The awards are indicators that RAFI has achieved that competitive advantage in terms of pushing its programs and advocacies forward through communication, given RAFI’s appropriate skills and systems,” Alensonorin said.

Run 2 Plant 4 GREENIN Philippines is the environmental initiative under the GREENIN Philippines (Generation REdemption and Expansion of Natural resources INitiatives in the Philippines) Program of RAFI, which engaged the general public to participate in a simultaneous running and planting of native tree species throughout the province of Cebu last June 25.

On the other hand, Tree of the Month is a bimonthly section that comes out in The Freeman twice a month with the aim of educating the public on the various native trees species and encouraging their propagation.

RAFI President Roberto E. Aboitiz was among the awardees of the CEO Excel Awards 2011.