An estimated 75,000 Filipino adult smokers have quit smoking and adopted IQOS three years after it was introduced in the Philippines.
“We remain steadfast on our vision to deliver a smoke-free Pilipinas. We are optimistic that more adult smokers will quit cigarettes as we continue to innovate and expand our presence in the country,” Dave Gomez, PMFTC’s communication director said.
IQOS devices use a patented HeatControl™ Technology that precisely heats, without burning, tobacco-filled sticks wrapped in a paper called HEETS to release a water-based aerosol. Unlike cigarettes, IQOS does not burn tobacco and produces no smoke or ash.
PMFTC, Inc., the local affiliate of Philip Morris International Inc., launched IQOS, the world’s top heated tobacco product, in the pilot area of Metro Manila and has since expanded its presence nationwide.
To celebrate its 3rd anniversary, PMFTC launched IQOS Together. X – a series of events exclusive to IQOS CLUB members – the first of its kind in the Philippines.
On June 17, IQOS CLUB Members were treated to a craft-beverage journey at OTO in Poblacion, Makati. Shortly after, they experienced a special tasting menu served by the award-winning team of TOYO Eatery on June 23.
The culminating night of IQOS Together.X was celebrated at The Yuchengco Museum on June 29, where the 2021-2022 winners of the Philippine Art Awards are on exhibit. Signature offerings from The Moment Catering and festivities were the highlights of the spectacular night, attended by over 150 members.
Nearly 18.5 million smokers globally in almost 70 countries abandoned cigarettes completely for heated tobacco, which has been scientifically validated as a much better alternative to smoking.
In November last year, PMFTC introduced its more affordable device called BONDS by IQOS.
“If only all the 16 million Filipino smokers who don’t quit would switch to heated tobacco products, imagine the significant reduction in smoking-related diseases in the country,” Gomez added.