Chinese ice cream brand under fire for products that don’t melt | Inquirer News
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Chinese ice cream brand under fire for products that don’t melt

/ 03:13 PM July 07, 2022
Chinese ice cream brand under fire for products that don’t melt

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BEIJING—A Chinese brand once dubbed the “Hermes of ice cream” has come under fire after internet users said some of its products do not melt — even when baked with a blowtorch.

Videos showing Chicecream’s ice creams staying solid when lighters were held to them went viral, revealing they did not fully melt when left in a 31 degree Celsius (88 degree Fahrenheit) room for an hour or under a very hot flame.

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The footage sparked consternation online, prompting users to question the company’s high prices and whether the products were overloaded with additives. The most expensive offering of Chicecream — called “Zhong Xue Gao” in Chinese — costs 66 yuan ($10).

The company said Wednesday that its products were in line with national food safety regulations.

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“We believe that it is not scientific to judge the quality of ice cream by baking, drying or heating ice cream,” the brand said in a Weibo post that scooped up over 168,000 likes.

AFP could not verify the videos, and the stabilizers — a food additive used to preserve structure — commonly used in mass-produced ice creams have been widely approved for use, including by the US Food and Drug Administration.

Wang Silu, a senior national food inspector, also said the products used to thicken the ice cream were safe.

Chicecream has promoted itself as a Chinese alternative to Western brands such as Magnum and Haagen-Dazs, using supposedly natural ingredients and locally-inspired product designs.

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TAGS: China, Food, ice cream
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