QUEZON City -- Newsrooms are transforming before the public’s eyes and Paolo Prieto, President and Chief Executive Officer of INQUIRER.net, is taking charge, leading a company on a revolutionary ride to the future of news and information delivery.

Prieto was one of the speakers at the 3rd Forum of Emerging Leaders in Asian Journalism held at the Ateneo de Manila University (ADMU) Saturday. The event, with the theme “Multimedia in Asian Newsrooms,” also served as the alumni reunion of the M.A. Journalism Program of the Konrad Adenauer Foundation-Asian Center for Journalism at ADMU.

Making its mark as a spin-off of the country's top broadsheet, The Philippine Daily Inquirer, Prieto is determined to develop innovative channels for INQUIRER.net and utilize the online medium to crush the walls between various media platforms.

"The mediascape is merging together and walls between media platforms are disappearing," says Prieto.

In the past, journalists were trained and hired specifically for a certain medium -- radio, print or television. With the prevalence of Internet innovations and freeware superstars such as podcasts, vidcasts, Facebook, YouTube and recently, Twitter, INQUIRER.net has realized it has to embrace these technologies or be gobbled up by it.

News delivery has also transcended accuracy and speed.

"Journalists get paid for diverse online content,” says Prieto. “Content is king. We are a group believing in content and that will be the difference now and in the future."

To survive as a journalist tomorrow, you will have to be more than a voice talent, a writer or a personality.

"You will have to be multi-skilled as a journalist," Prieto says. "Journalists should take advantage of new technologies if they want to be part of the new media revolution."

Prieto says that, compared to print, the online medium has a distinct advantage in distribution. As opposed to other online news agencies, INQUIRER.net operates on a hybrid version, which is a combination of staff-written articles from both the print and online desks and from purchased wires. Other news agencies are just shovelware websites that simply republish print material onto the website, while others are 100-percent staff-written.

Being a hybrid version, INQUIRER.net is striving to be original in content.

"The more original, the more staff-written material, the more your site will be there in the future," Prieto says.

He says news organizations should not be daunted and resistant to technology and change and should instead accept change be and open-minded.

“New technology will yield journalistic opportunities," he says.