QC pouring P100M for ‘Boulevard of Stars’

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The Quezon City government is pouring in P100 million to live up to its moniker “The City of Stars” and eventually to become the “Film Capital of the Philippines.”

At Wednesday’s press briefing on the upcoming Quezon City International Film Festival, Vice Mayor Joy Belmonte said plans were underway to transform Sgt. Esguerra Avenue in Barangay South Triangle into a grand “Boulevard of Stars.”

City Hall had allotted some P100 million to develop the entertainment hub, which would include theaters and leisure spots where celebrities can meet up with fans and hold parties, she said.

A Walk of Fame resembling the popular Hollywood attraction is also being considered. “This is going to be the big thing in 2015,” Belmonte said. “It will be a public-private partnership.”

A technical group has already presented the project plan to GMA 7 and ABS-CBN, two giant networks whose main studios are located in the city.

In December, a museum will also be opened to highlight Quezon City’s contribution to the growth of the local film industry, the vice mayor added.

The QC International Film Festival will run from Nov. 5 to Nov. 11 at the Ayala Trinoma Mall, showcasing international and local films, including projects that earlier won grants from the QC Film Development Commission.  Jodee A. Agoncillo