MMDA now uses Twitter for public service

The Metropolitan Manila Development Authority (MMDA) has not only been working on ensuring a systematic and rational traffic system in Metro Manila, but also on an information system that will lessen travel stress for motorists and commuters.

Previously, the MMDA used Hotline 136 and the MMDA Radyo TV to provide traffic information to the public. However, these two systems had their limitations in terms of reach and required maintenance.

Recently, MMDA Chair Francis Tolentino announced the introduction of social networking as a tool in monitoring traffic and providing updates on the situation in the metropolis during typhoons. The MMDA is now accessible through its official Twitter account @MMDA.

“The MMDA is aware of the role of mobile communication in helping the motoring public navigate the different thoroughfares in Metro Manila,” said Yves Randolph Gonzalez, supervising consultant of MMDA’s traffic discipline office and head of communications group.

For their Twitter services, the MMDA uses PLDT’s Internet service and Smart Bro wireless broadband service.

“Chairman Tolentino thought that going into Twitter would be the right decision because Twitter is more effective since it reaches a broader audience,” added Gonzalez, a lawyer who also heads MMDA’s Twitter team of seven young members working on a 24 x 7 shift.