Ginebra San Miguel Inc., Aspac hold ‘Spectre’ special screening

INQUIRER.net / 12:44 AM December 10, 2015

Bernie Marquez, GSMI president enjoying his drink

To commemorate the partnership between Ginebra San Miguel Inc. (GSMI) and its new agency of record, Aspac Creative Communications Inc. held an exclusive screening of the latest Bond movie, “Spectre” at The Directors Club in SM Aura on December 1, 2015.

“This was a special treat for our new friends at GSMI and our hardworking team at Aspac. We thought we should celebrate the union in a unique and fun way for everyone. We’re so excited about this partnership, our biggest in recent time,” said Susan Dimacali, CEO of Aspac. “This will be the best showcase of our integrated offerings and expertise.”

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GSMI is the first and largest-selling gin brand in the world.

It is a well-loved and highly recognized brand here and abroad, with a rich 180-year heritage. It has a wide range of products under its portfolio, ranging from strong market leader Ginebra San Miguel to the young GSM Blue and the sophisticated Ginebra Premium Gin.

It also has the new Primera Light Brandy and VisMin favorite Vino Kulafu, among others. All of which will now be handled by Aspac.

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Aspac has been tasked to oversee brand communication strategies, content creation and executions, digital asset development and management, shopper marketing and public relations.

“Our team is fired up to be working on both the strong and market challenger brands of GSMI. We are hungry to innovate and leave our creative footprints in this category. 2016 will be a huge year for us” shared Angel Antonio, Aspac COO.