Sugbo TV to be renamed ‘Cebu TV’
THE Capitol’s reorganized TV channel and magazine will go by different names as they re-open on Feb. 14, said Provincial Board (PB) member Arleigh Sitoy yesterday.
Sitoy said the “Cebu TV” will replace the defunct Sugbo TV and will air its pilot episode on the said date. He said the new name is aimed at servicing the international market.
“Cebu TV because it is supposed to cater also to the international market of which the word ‘Cebu’ is better known than Sugbo,” he added.
Sitoy has also renamed the Capitol’s monthly magazine, Sugbo News, to “Cebu Monthly” because the issue comes out only once a month.
He said the Capitol is waiting for the Commission on Audit’s (COA) opinion on whether the past payments on the operations of Sugbo TV channel before are “allowable expenses.”
Sitoy said the personnel of the Public Information Office (PIO) are now working for its airing and target date of publication.
Sitoy said they covered the Sinulog 2013 and the recently concluded Suroy-Suroy sa Sugbo “Southern Getaway”.
Last week, Sitoy delivered a privilege speech and announced his withdrawal on the institutionalization of Sugbo News and Sugbo TV.
Instead, he said he will focus on strengthening the Public Information Office (PIO).
Last Monday, Sitoy submitted for first reading the ordinance establishing the PIO of the Capitol.
A public hearing is scheduled next week for the ordinance.
Sitoy also said he will meet with the subscribers and ad sponsors of Sugbo News and Sugbo TV next week.
While Sitoy has been busy re-formatting the old Sugbo TV, a “TV Sugbo” started airing last January 21 at Cebu Catholic Television Network (CCTN).
The new television program airs from Mondays to Fridays at 5:30 p.m. to 7:30 p.m. and has its replays in the morning.
Former Sugbo TV crew are producing the materials for the show.
Its first airing showed the video documentary of suspended Gov. Gwendolyn Garcia and the tension at the Capitol following confirmation of her suspension and the dismantling of tents to house her supporters by police. Correspondent Carmel Loise Matus
