Estrada, political bets to do the ‘Gangnam’ for campaign
Former president Joseph Estrada
MANILA, Philippines — Across the country, Filipinos will hear more of “Gangnam Style,” the phenomenal hit of Korean rapper PSY, with the start of the election campaign for the midterm elections.
The song that has garnered more than 1 billion hits on You Tube is emerging as the favorite campaign song of candidates.
At least two candidates, former President Joseph Estrada, who is running for mayor of Manila, and former senator Ernesto Maceda, who is hoping to return to the Senate, are planning to use it in their sorties.
Representatives Teodoro Casiño of Bayan Muna and Joseph Victor Ejercito of San Juan City, senatorial candidates, said that PSY’s decision to put aside his rights to the global hit song and video had made it easier for candidates from senators to governors and mayors to use it in their campaign.
“It’s a no brainer that we will have `Gangnam elections,’ especially since the songwriter has waived his copyright to his song and allowed the public to use it as it wishes and this includes the candidates,” said Casiño.
He noted that Gangnam Style would probably eclipse previous campaign anthems as “Spaghetti Song” of the Sex Bomb Girls and “Mr. Suave” of the band Parokya Ni Edgar.
“Gangnam Style is catchy, upbeat and memorable. It is what a campaign song should be,” Casiño said.
But Ejercito said he “decided to look for another song in order to have my own mark’’ because PSY’s song was open to everybody.
MCA Records head Ricky Ilacad, who owns the rights to PSY’s “Gangnam Style,” said in a text message: “We have not allowed use FOC (free of charge).” He did not elaborate.
The Department of Health used Gangnam Style as its song for its anti-firecracker campaign last month.
“A campaign song is a powerful tool in any campaign. It’s the last-song syndrome and it stays with you even after you’ve heard it,” said Ejercito.
He noted that rights to foreign songs would cost an average of $30,000 each.
Ejercito’s camp has come up with a jingle, “Call Him JV,” a parody of the hit song “Call Me Maybe” of Canadian singer Carly Rae Jepsen. Casiño is still reviewing samples made by his supporters.
Estrada’s spokesperson, Margaux Salcedo, said the former President was maintaining his “Jeep Ni Erap” campaign theme, which he used in the 1998 elections, but he had already approved the use of PSY’s song as one of his jingles in his run for Manila mayor.
“He was given a CD mix of ‘Gangnam Style’ as a campaign jingle and he liked it. I’m not sure if he will dance Gangnam on stage although I know that Manong Ernie has already danced to it. We’ll see,” said Salcedo in a phone interview.
The Inquirer asked several senatorial candidates about their campaign song but only two replied as of press time.
Sen. Francis Escudero said he would use “Pagbabago” of Quest while Sen. Alan Peter Cayetano would settle for Don Mclean’s 1970s “American Pie.”
Sen. Gregorio Honasan II said he had yet to make up his mind on a campaign jingle although her daughter, singer-songwriter Kai, might come up with one for him.
