Hinge Inquirer wins ‘innovative business model’ award
MANILA — Hinge Inquirer Publications, magazine arm of the Inquirer Group, has won an Award of Excellence for Innovative Business Models at the Asian Publishing Awards held last Friday in Bangkok.
The award, given at a gala dinner during the Asian Publishing Convention, was for Hinge Inquirer’s Targeted Multimedia Platform model.
“HIP’s Targeted Multimedia Platform has shown the international print publishing industry how one can effectively merge print and digital media to deliver new, unparalleled value to a diverse community of readers and advertisers. And it wouldn’t have been possible without the full trust and support and critical collaboration of the Inquirer Group’s affiliate companies and directors in making this business model work,” said Poch Bermudez, president and publisher of Hinge Inquirer.
The award comes as the traditional business model for print media has come under increasing threat from a growing and changing digital media landscape that has increased print’s reach but not added much revenue.
“Print is not dead, but the old business model for print publishers is being threatened by rapid developments and dramatic trends in Internet and mobile technologies, more specifically the steady rise of social media and the growing ubiquity of smart phones and tablet devices.” said Bermudez.
“TMP is the Inquirer Group’s response to this reality, and its inclusive approach to all these developments continues to make the print medium central in winning the battle to engage readers and deliver high response rates to advertisers in a multimedia landscape,” said Bermudez of Hinge’s business model, centered around the strategic distribution of free print magazines as the nucleus for highly engaged communities.
“Why be content with just surviving, when one can still thrive in print publishing?” he added.
In addition to Hinge inquirer, the Asian Publishing Awards also honored several Philippine organizations: Adobo Magazine for Effective Digital Publishing; ABS-CBN Publishing for the iPad Edition of Metro Magazine for Best Use of Screen Tablet Platform; and Manila Water Company, Inc., for “The Path of Pat Tubig: Water and Wastewater Trail Program” in the Innovative Corporate Communications in a Multi-Media World category. /INQUIRER
