MANILA, Philippines – In celebration of Women’s Month, Kababaihan partnered with local beauty brand Strokes Cosmetics and the office of Justice Undersecretary Atty. Margarita Gutierrez for a free makeup workshop for persons deprived of liberty (PDLs) at the Correctional Institution for Women (CIW) in Mandaluyong last March 17.
The initiative was part of the Department of Justice’s Project ARTE, a program that equips women PDLs with essential skills and sustainable livelihood opportunities.
The participants, many of whom are set for release within weeks or months, saw the workshop as a stepping stone toward reintegration.
CIW Deputy Superintendent for Reformation C/Insp. Marlyn Sulpot emphasized the importance of the initiative in fostering both personal and professional development.
“Makeup artistry is not only a creative outlet but also a means to build self-esteem and inspire hope. We believe that every woman deserves the chance to feel beautiful, empowered, and dignified—regardless of her circumstances.”
Undersecretary Gutierrez, a staunch advocate for PDL welfare, expressed her gratitude to Strokes Cosmetics and the CIW for supporting the initiative.
“I am overjoyed that this workshop has finally come to fruition. Seeing the happiness it brought to our PDLs is incredibly fulfilling,” Gutierrez said.
“This initiative is more than just about makeup—it’s about confidence, empowerment, and new beginnings. As they prepare to reintegrate into society, these skills can open doors to fresh opportunities, even potential livelihoods.”
Strokes Cosmetics Marketing and Public Relations Head Amberlly Tumanan reaffirmed the brand’s commitment to social causes, particularly those that uplift women.
“The workshop aligns with Strokes’ values—to push women to their beautiful limits and show what they can achieve, no matter their circumstances. Beauty should always have a purpose,” Tumanan said.
After receiving makeup kits from Strokes Cosmetics, the PDLs eagerly practiced their new skills.
They expressed heartfelt gratitude to the organizers for equipping them with both knowledge and tools that could aid in their reintegration into society.
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Meanwhile, the CIW lauded Gutierrez for her unwavering commitment to programs that empower women and support PDL rehabilitation through skills training.
They also recognized Strokes Cosmetics for its meaningful contribution, emphasizing the impact of beauty as a tool for confidence and renewal.
“Your presence here today is a powerful reminder that compassion and support can transform lives. By sharing your skills, you are not only teaching techniques but also helping our PDLs rediscover confidence and self-worth,” Sulpot said.