DOT launching ‘enhanced tourism slogan’ soon

DIVE BUDDY Diving with a green sea turtle is one of the main attractions on Apo Island off Dauin, Negros Oriental. These turtles breed along the beaches of the island and feed in its waters. (PHOTO COURTESY OF DIVE7 DEPARTMENT OF TOURISM-CENTRAL VISAYAS)

MANILA, Philippines — “It’s more fun in the Philippines” no more?

The Department of Tourism (DOT) is set to launch an “enhanced tourism slogan” in the next few weeks, Tourism Secretary Christina Frasco said on Tuesday.

“The DOT has not yet come out with an enhanced tourism slogan as a country brand, but I assure you you’ll love it,” she said in a Palace briefing.

“There will be [a preview] in the next few weeks. But we will make sure to engage in consultation with our tourism stakeholders first as their opinions matter very much to us,” Frasco added.

Asked if the Philippines’ marketing strategy will also change, Frasco said the “main change” would be the shift in focus of the DOT to “highlight the heart and soul of the Filipino.”

She said the transformation is evident in the country’s culture, festivals, food and products.

“Everything that makes us diverse and unique and a proud Filipino people that gives us pride of place. We are putting forth the best of the best of the Philippines to the world because it cannot be denied that we do give the world our best,” she said.

The “It’s more fun in the Philippines” slogan was launched in 2012, under the administration of former President Benigno Aquino III and was sustained by the Duterte administration.

gsg/abc