MANILA, Philippines — INQUIRER.net is still the top news website in the country in terms of traffic and engagement, data collected by web traffic analytics provider Similarweb from January to September showed.
According to Similarweb’s website performance report on the said period, total visits to INQUIRER.net’s website was at 165.3 million, edging key competitors like Rappler (117.9 million), GMANetwork.com (82.17 million), ABS-CBN.com’s news.abs-cbn.com, (68.23 million) and Philstar.com (62.12 million).
Of these five news sites, INQUIRER.net got the highest rank in Similarweb’s News and Media Industry listing, followed by Rappler, GMANetwork.com, news.abs-cbn.com in sixth place and Philstar.com in seventh.
In terms of the most-visited domains in the country, INQUIRER.net is first among the five news sites mentioned, grabbing the 44th spot nationwide; followed by Rappler (69th), GMANetwork.com (81st), news.abs-cbn.com (105th), and Philstar.com (116th).
INQUIRER.net also topped average monthly visits (18.37 million), monthly unique visitors (5.935 million) and deduplicated audience (5.345 million).
Mobile devices popular
Similarweb’s analysis on devices used by readers showed that at least 85 percent of INQUIRER.net’s audience use mobile phones, while only 15 percent use desktops.
INQUIRER.net also holds the highest percentage of readers who use mobile devices among its audience, as 82.5 percent of Rappler’s readers used mobile devices, followed by GMANetwork.com and news.abs-cbn.com which both had 81.3 percent, and Philstar.com’s 75.9 percent.
Previously, Similarweb’s data pointed to INQUIRER.net as the leading traffic generator, compared with other news sites in the country. Last February, numbers showed that INQUIRER.net got the highest readership share for both desktop computer and mobile device users.
That same month, Inquirer Interactives Inc. chairperson and president Paolo R. Prieto announced that INQUIRER.net will be using Similarweb following the departure from Alexa Internet, which stopped operating earlier this year.
RELATED STORIES
Inquirer.net hits 1 million likes on TikTok
INQUIRER.net shifts to Similarweb for online traffic analytics