Airphil Express eyes share of Luzon market

BUDGET airline, Airphil Express (APX) is targeting a bigger share of the Luzon market as it starts providing flights between Clark International Airport Corp. to Cebu, Kalibo, Davao and Puerto Princesa.

“The Philippines is already 80 percent low-cost. Airphil Express is rising up to the challenge of being the fastest growing budget airline in the country and target is to focus on the potential market in North and Central Luzon”, said Alfred Herrera, APX senior vice president for sales and marketing.

Jose Victor Luciano, chief executive officer of APX, agrees with Herrera.

“The driver of Clark’s economy is its airport and we are happy that the fastest growing budget airline is now serving flights in the fastest growing airport in the country,” said Luciano.

He said that APX was enjoying a market share of 23 percent with its 2011 revenue of almost P8 billion, almost double the revenue of 2010.

He noted Airphil Express registered more than 100 percent growth in the number of passengers serviced or at least 4 million passengers from the 1.8 million passengers serviced in 2010

“The 1st quarter of 2012 is looking good and we’re targeting 10-11 billion in revenue for 2012”, said Herrera.

APX flights from Clark will start on March 29. /Annabelle Balanzar