International recognition for Inquirer’s Project Rebound
BEST PRACTICES Launched a year into the pandemic, Project Rebound joined the search for paths to recovery.
MANILA, Philippines — Project Rebound, an advocacy of the Philippine Daily Inquirer and Inquirer Group of Companies that promotes best practices and innovations for pandemic recovery, recently earned recognition in the 2022 International News Media Association (Inma) Global Media Awards.
The campaign earned second place in the category Best Use of Event to Build a News Brand.
The Inma Global Media Awards recognizes how news brands optimize the use of media platforms, subscriptions, advertising and data. It evaluates media companies across three segments: national brands, regional brands and media groups.
This year’s competition received 854 entries from 252 news brands in 46 countries.
“Through Inquirer Project Rebound, we created a forum where decision-makers, experts from the government, private sector and civil society, and other stakeholders gathered to share their insights on how to collectively participate in the recovery efforts of the Philippines from the impact of the COVID-19 pandemic,” said Inquirer president and CEO Rudyard Arbolado.
Article continues after this advertisement“It was also a vehicle to collaborate with various nongovernmental organizations and think tanks in spreading the word, calling for action, and engaging audiences to support Philippine recovery efforts. We are honored that Inquirer Project Rebound has been receiving recognition from Anvil Awards, the Marketing Excellence Awards and now Inma Global Media Awards,” Arbolado said, adding:
Article continues after this advertisement“We consider them an encouragement to organize more projects that help and uplift the Filipino people and at the same time highlight the value of good journalism and collective and cooperative action, all in fulfillment of our mission to passionately tell the Filipino story.”
Launched in March 2021, a year into the pandemic, Project Rebound hoped to contribute to Philippine recovery from the health crisis, by highlighting stories of companies, organizations and institutions that retooled or reinvented themselves not only to survive but even thrive.
Key sectors
Through webinars hosted by the newspaper’s editorial staff, with the support of more than 40 partner organizations and sponsors, it has sustained the campaign that put the spotlight on key sectors of the economy, such as agriculture, micro, small and medium enterprises, e-commerce, education, property, health care, logistics, tourism and insurance.
The Inquirer shares the Inma and the earlier awards to the following sponsors who have supported the project: Aboitiz Group, Aboitiz Data Innovation, AboitizLand, Aboitiz Power, AC Health, AniNurture Inc., APEC Schools, Ayala Land, ASUS Business, Bank of the Philippine Islands, Citi, Coca Cola Beverages Philippines Inc., Conex, Converge ICT Solutions Inc., DIWA Learning Systems Inc., Globe Telecom, McDonald’s Philippines, Medicard Philippines, Megaworld Corp., Mitsubishi Motors, Metro Pacific Tollways Corp., PayMaya Philippines, PERA Hub, PLDT Inc., PFMTC, Inc., Rockwell Land Corp., San Miguel Corp., Pilipinas Shell Petroleum Corp., Shopee Philippines, Smart Communications Inc., Toyota Motor Philippines and Unionbank of the Philippines Inc.
In addition, Inquirer Project Rebound would also like to thank the following organization partners: British Chamber of Commerce Philippines, League of Corporate Foundations, PANA, Philippine Association of Agriculturist Inc., Philippine Business for Education, Philippine Business for Social Progress, Philippine Chamber of Commerce and Industry, Philippine Disaster Resilience Foundation, Philippine Retailers Association, Philippine Retailers Association, Philippine Software Industry Association, Registered Financial Planner, Shareholder’s Association of the Philippines and Subdivision and Housing Development Inc.
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Inquirer’s Project Rebound reaps PR, marketing awards
