Del Callar; 81 | Inquirer News

Del Callar; 81

/ 05:57 PM May 20, 2022
Wally del Callar

Wally del Callar

Walberto Felipe “Wally” Brioso Del Callar, an award-winning executive of the Philippine advertising industry, died of a lingering illness on May 18 in Manila. He was 81.

A part of a group of advertising executives which won the prestigious international Clio Award, Wally, fondly called WBC by contemporaries and employees, founded and served as CEO of the Makati-based AD and PR Exchange and helped companies, including Serg’s chocolate attain phenomenal growth through effective advertising that connected with Filipino consumers.

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He is survived by wife Charito and children Joey, Philip, Vanni, Michaela, and John Paul; sister Proserfina, brother Apollo and his grandchildren.

His remains lie at Rizal Funeral Homes on Dr. A. Santos Ave. in Sucat, Paranaque. Interment is on Wednesday, May 25.

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