The president of the Ramon Aboitiz Foundation Inc. (RAFI) is among the awardees of the annual Communication in Excellence (CEO) Excel Awards (nongovernment organization category) by the International Association of Business Communicators (IABC) Philippines.
Roberto E. Aboitiz was awarded last June 7 at the Enderun Colleges in Taguig City.
The CEO Excel Awards, the highest award for communication excellence given by IABC Philippines, is given to top-level Philippines-based business who uses communication as business strategy.
Aboitiz has strengthened the Communications Team of RAFI that imparts inspiring and hopeful community stories
The team’s four communication specialists cover the media, with each handling an area with the tools of the trade—public relations and tri-media, publications, production and digital media.
Through a correspondent, the team engages its audience in citizen journalism. A program officer or assistant coordinates with the team for community development—health, environment, microfinance, culture and heritage, youth development, governance and education.
Aboitiz also confers the RAFI Correspondents Awards to employees who have “gone the extra mile” to advocate the foundation’s programs.
Aboitiz encourages his staff uto adopt the bugsay philosophy of leadership—to pick up their bugsay, or paddle, and row forward.
“May your leadership and competence in both business and communication inspire not only your organizations but more so all of us to communicate exceptionally with all our stakeholders, a concrete and lasting way that gives true value to others,” Elpi Cuna, chairman of IABC Philippines, told the winners of the 2011 CEO Excel Awards.
IABC said the awardees were models of best practices and leadership in communication excellence.
“Receiving the award is a proud moment for all of us at RAFI. The recognition signifies that the foundation is effectively bringing its programs and initiatives closer to the communities we serve through communication,” Aboitiz said.
This is the second award bagged by RAFI this year. The first one was in February when RAFI garnered the “Anvil Award of Merit for public relations program—sustained basis: arts and culture/heritage/tourism” for the “Gabii sa Kabilin (Night of Heritage) 2010” in the 46th Anvil Awards by the Public Relations Society of the Philippines. AP