Inquirer Interactive acquires lifestyle brands and custom media services from Hinge
Hinge Inquirer, a niche content company, is home to lifestyle brands Nolisoli, Scout, Preen, Multisport and F&B Report as well as a robust digital and print custom division.
To accelerate the growth of Hinge brands, Inquirer Interactive Inc., the online publisher of INQUIRER.net, is making a bold statement with the acquisition effective February 23, 2021.
INQUIRER.net will be utilizing its expertise and leadership in the digital space to spearhead expansion plans in the next 2-3 years. This move is aligned with the goal of the Inquirer Group of Companies to strengthen its presence across all audience segments.
“We believe that our readers will appreciate the wider reach and the opportunity to further engage with the brand. We thank our readers, advertisers and partners for the support they have given Hinge throughout the years,” says Hinge president and IGC CEO Sandy Prieto-Romualdez.
Under INQUIRER.net’s aegis, expect a new era for Hinge brands and its custom division. The brand equity of Hinge titles plus the team’s editorial and creative capabilities combined with INQUIRER.net’s digital expertise and infrastructure solidify Hinge Inquirer’s value proposition to advertisers and clients, a strategy which has been planned early on.
In the last two years, INQUIRER.net has successfully pivoted Cebu Daily News (CDN) and Bandera from print to robust digital channels. CDN now boasts 4.4 million pageviews and 1.2 million users a month. Bandera, which was acquired by INQUIRER.net six months ago, has seen its traffic grow ten-fold with 9.4 million pageviews and 3 million users a month. Both CDN and Bandera continue to gain huge following versus competitors in social media.
With INQUIRER.net’s reach now totalling 20 million unique users, 77 million monthly visits, 30 million video views, 10.5 million social media followers and 175 million engagements on social media, INQUIRER.net is happy to welcome Hinge Inquirer brands in its portfolio of content verticals to cater to the needs of different audience segments with the intention of growing the brands, building the digital and print custom business of the Inquirer Group of Companies and be a top of mind source of news and information for Filipinos here and abroad.
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