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Airlines turn to YouTube to stay relevant

/ 04:59 PM August 18, 2020
Asiana Airlines’s new pandemic-themed storytelling ad (Asiana Airlines)

Asiana Airlines’s new pandemic-themed storytelling ad (Asiana Airlines)

SEOUL — South Korean airlines are betting on YouTube content to maintain their connections with customers amid the ongoing pandemic that has brought the aviation industry to a near-halt.

Asiana Airlines released a minute-long advertisement on its channel earlier this month titled “‘Travel’ has left us,” touching on people’s desire to leave (travel) amid the pandemic.

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“For the first time, travel has left us (instead of us leaving for travel),” the narration starts. The nostalgic and soft-toned content went viral, attracting 960,000 views as of last week.

“I resonate with this ad so much. I hope that the pandemic ends soon and we can start to enjoy traveling with Asiana like before,” one of the comments reads.

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Despite a drastic drop in international flights, the airline has continued to roll out content online, such as travel tips for popular holiday destinations in recent months.

T’way Air, a low-cost carrier, has also been making YouTube videos on a regular basis featuring its staff and cabin crew.

Celebrating its 10th anniversary, the airline released a video on Monday interviewing a number of staff members as well as a pilot who shared his story of saving a kid’s life.

Another LCC, Air Busan, uploaded a video sharing the story of one of its pilots taking home a newly ordered plane from an Airbus factory in Germany.

The video which gives a rare glimpse behind the scenes of the industry had racked up over 300,000 views as of Tuesday.

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TAGS: Aviation, Coronavirus, coronavirus outbreak, coronavirus pandemic, COVID-19, South korea, technology, Travel, youtube
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