MANILA, Philippines — Duty Free Philippines (DFP) has inked partnership with about 50 travel agencies to attract more customers with “value for money shopping.”
DFP chief operating officer Vicente Pelagio Angala said the marketing campaign would give a 5-percent discount to outbound tour groups shopping at DFP’s flagship store — the Fiestamall in Parañaque City — within 48 hours upon arrival.
Discount vouchers will be provided by DFP’s partner travel agencies to Filipino international travelers (FITs) prior to their arrival in the Philippines.
“We target to increase brand awareness and to encourage FITs to shop their pasalubong at DFP instead of buying them abroad,” Angala said in a statement. —Jerome Aning
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