Puyat: It’s still ‘more fun in the Philippines’

By: - Reporter / @JLeonenINQ
/ 04:13 PM June 20, 2018

Tourism Secretary Bernadette Romulo-Puyat sees no need to change the tourism campaign slogan “It’s more fun in the Philippines.”


Puyat believes that the slogan, introduced by former Tourism Secretary Ramon Jimenez in 2011 under the Aquino administration, was a “successful” one.

“There should be a slogan that should stick. I really think ‘It’s more fun in the Philippines’ works,” Puyat said in the regular Kapihan sa Manila Bay news forum on Wednesday.

“I believe there should be continuity. It was started by Ramon Jimenez in 2011, and I believe it was a very successful campaign,” the Tourism chief said.

Like Malaysia’s tourism slogan “Malaysia, truly Asia” which has been used since 1999, Puyat said there should be “continuity” in the Philippines’ tourism campaign.

“That should be part of marketing a country. The campaign should be continuous, not constantly changing. It should stick,” she stressed.

The public, Puyat said, can expect the current tourism slogan to run until 2022 when the Duterte administration steps down.

“At least you can be sure at least that until 2022, it will be ‘It’s more fun in the Philippines,’” Puyat vowed.

“Having said that, I would like to thank (former Tourism) Secretary Wanda (Teo) because she also continued the slogan. She did not change it,” she added.   /vvp

Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Berna Puyat, Department of Tourism, latest Philippine news, Philippine news updates
For feedback, complaints, or inquiries, contact us.

RAC + crwn make for a memorable Karpos Live Mix

August 25, 2019 04:40 AM


Experiencing the Love

August 25, 2019 04:30 AM


Can’t hide from the Love Alarm

August 25, 2019 04:20 AM

© Copyright 1997-2019 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.