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Online TV startup dabbles in HD

By Alexander Villafania
INQUIRER.net
First Posted 15:01:00 01/13/2009

Filed Under: Technology (general), Television, Internet

PASIG CITY, Philippines--A new online firm is aiming to create a series of local web shows in high-definition video quality.

Pelicola.tv (www.pelicola.tv) is aiming at a niche market of Internet users who want to watch unique video shows, an executive said.

Pelicola.tv executive producer Noel Guevara told INQUIRER.NET that many Filipino Internet users are more frequent viewers of online videos than TV, proving that there is a market for online video.

Currently, the site has six channels or video programs showcasing music, short films, celebrities, human interest stories, among others. The videos can be viewed and downloaded for free.

It already has a few teaser shows and the official launch is expected to happen in February this year.

Among its partners are retail bookshop Fully Booked, Rogue Magazine, recording studio Wombworks, and FM radio station RJ Underground.

He also said that one inspiration for the online TV project was a set of short films a few years back that were used as viral marketing for the car manufacturer BMW.

"We wanted to expand that to other topics so we can cater to different people," he said.

Guevara said they also want to form a community of content producers whose fan base would be enticed to view other videos from the site. He called these viewers "migrating communities," as they tend to watch videos that are related to their primary favorites.

Guevara said each show will have episodes that will run for15 to 30 minutes. Feature videos will be longer. New episodes will be released on a weekly basis.

"The videos themselves will not follow the same style as TV. What we're drawing here is to create some intimacy with the viewer who would want to watch their shows at the convenience," Guevara said.

To solve bandwidth issues due to the size of the videos, Guevara said they are co-hosting the videos in different servers. Users who view the videos will be able to watch videos from the nearest host site.

Advertising will also entail both traditional online advertising as well as what he calls "brand ownership," in which shows will be partnered or sold to potential advertisers.

Other methods include syndication of shows, much like what TV shows do.



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