Company VP dies in condo plunge



His last written message was brief as it was chilling: “Please cremate me immediately.”

A top executive of a major car dealership firm died early Thursday in a fall from the 10th floor of his Makati City condominium, where the police said a note was found indicating that he committed suicide.

The family of Cesar Genato, vice president for finance of Citimotors Inc. based on Chino Roces Avenue (formerly Pasong Tamo), had “accepted the fact that he committed suicide and requested (us) not to conduct further investigation by signing a waiver,” according to city police chief Senior Supt. Manuel Lukban.

Genato, a 70-year-old bachelor, was found dead with head injuries in front of Le Triomphe Condominium on HV dela Costa Street, Salcedo Village, just before 4 a.m.

Montatip Meteesutipong, 33, another resident of the condominium, recalled hearing a loud thud that sent her rushing to her terrace. From there she spotted Genato’s body on the pavement.

Investigators said Genato apparently jumped from the terrace of his own unit on the 10th floor.

In a statement to the police, the victim’s driver Mark Anthony Assen, 32, said that prior to the incident, Genato’s sister Sylvia Ching phoned him around 6 p.m. Wednesday and instructed him to “keep an eye” on his boss and “never leave him alone inside his unit.”

Assen was still on his way to the condominium when he got the call. When he arrived there at 7:47 a.m., Genato asked him to take some of his clothes to his other house in Silang, Cavite province.

After doing the errand, the driver made it back to the condo around 10 p.m. and tried to call Genato on the phone to tell him that he was leaving his car keys with the security guard.

But Genato did not answer his calls, Assen said.

Lukban said a note conveying a request for an immediate cremation was found on

Genato’s bedside table. Genato’s family confirmed that the note was in his handwriting.

Lukban, quoting the family, said the Citimotors executive had been having personal problems prior to his death.

Despite the waiver calling off a police investigation, the victim’s body was brought to Veronica funeral homes in Pasay City for autopsy.

Citimotors has been the distributor of Mitsubishi vehicles in the country over the last 25 years.

First posted 12:50 pm | Thursday, February 28th, 2013

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Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • manyo

    something fishy goin around here..authorities should investigate?????even the kin are not interested…find out ??????

    • Loggnat

      Agreed, all death suicide or otherwise should be investigated regardless of what the kin of the deceased wants or requested.

      • Terry Santos Canicula

        walang may karapatang humusga sa kung bakit at paano nangyari ito sa kanya. choice nya yun na dapat igalang. subalit  kung foul play. may karma sa taong naging dahilan at nagawa nya ito. isang mabuting anak, leader, amo, kristiano, kaibigan, kapatid,  at totoong tao. Paki respeto lang po bilang pag galang sa kanyang pagkatao.  at pamilyang minahal nya ng buong puso. Matalino, kaglang galang at higit sa lahat marunong magmahal sa kapwa lalo na sa mga aba nyang sinasakupan. 
        Hindi kayo IDiyos para sabihin kung ligtas sya o hindi, at bago pa mangyari sa kanya yun sure naka hingi sya ng tawad  na sure tinanggap ng Ama dahil napaka buti nyang tao at kristiyano.

  • BrAX82

    Bilis ng mga instant detectives natin ah. Galing.

  • Mel

    The relative who told the driver to keep an eye on Genato should be the first suspect, for all we know that statement of his could be to divert suspicion away from him. 

  • oh_noh

    aksidente lang yun, at 70, naglalaro lang sya ng sirku-sirkohan sa terrace :)

  • Handiong

    It is insensitive, even cruel, for some here to make light of this tragedy.

    It is also unwarranted for some to doubt the relatives, or even attribute something sinister to them, because nobody here knows anything about the victim or his family.

    In fact, this news is the kind that I would only read and move on. 

    • JunPyo123

      What else do you expect? These people are geniuses especially behind their monitors.

      • pnoyjudge

        Exactly! This is the only time they feel they have the power to do/say anything even if it’s just BS

    • Mamerto

      Knowing, almost nothing about the victim or his family…, are enough reasons WHY
      an INVESTIGATION SHOULD be made.
      The Authorities should have answers to this “crime”.
      (Suicide, I believe, is a Crime.!)

      • Handiong

        Suicide is not a crime. Who is the aggrieved party? Who is the criminal? How could you charge a suicide victim for killing himself? Some religions treat suicide as a sin.

      • ApoNiLolo

        “Suicide, I believe, is a Crime.!”
        LOL! This statement won the “Quote of the day” in the Inanity Category!

  • bogli_anakdami

    hmmm i wonder if he’s involved in bayagra enrile’s ukay-ucars sold in flipland?

    • Manuel

      maybe, he was the secret lover of enrile….

      • Prince Neps

        Only stupid, mal-educated and insensitive people make a comment such as yours. You don’t know this man and you ought to have some respect — at least, for yourself. 

    • Prince Neps

      Only stupid, mal-educated and insensitive people make a comment such as yours. You don’t know this man and you ought to have some respect — at least, for yourself. 

  • mangtom

    Handiong, I agree with you 100%. If we just adhere to the Golden Rule, we would not make unkind and insensitive comments on occasions like this. Instead, we ought to commiserate and sympathize with the bereaved family and friends. IMHO.

  • Angry Bird

    there should be an investigation and autopsy why?

    1.why the suicide victim asked for quick cremation? hmmm there could be foul play..
    2. the sibling ask the driver to keep an eye on his boss…something fishy….diversion maybe..

    • Jakob

       So solve the puzzle Mr. Sherlock smarta$$!

  • jajabeltran

    Oist. Magsitulog na nga kayo. Umaga na.

  • pnoyjudge

    if this is a legit suicide, it just proves that money still can’t buy everything including happiness and peace of mind. Sadly, all those who suicide will go to….

    • Diepor

      Still, I would prefer to be rich.

  • kilabot

    if true, the late genato should be charged for murder; 
    nobody has the right to kill anybody including his own; 
    he will serve his punishment not in bilibid but in eternal fire. 
    watch out, perverts.

    • Rafael Martires

      You are a cretin, a fool, brainwashed by the perversity and malice of religion which has been forced upon you by the norms of society. I sincerely pity religious nuts like you.

      • Pulis Na Pogi

         di ka na nakaintindi ng sarcasm?  basahin mo ang last line nya…

      • Phil

        hay, basahin mo post niya, reply yon to kilabot, hindi kay martires.  at take note, tama ang sinabi niya.

      • Pulis Na Pogi

        nakisali ka pa.  basahin mo sa post ko: in reply to martires.  ang sa post ni martires, in reply to kilabot.

        talaga naman sarcasm ang dating ng post ni kilabot na hindi maarok ni martires–na gaya mo at ni xrisp ay mahina ang comprehension…

    • richard balogo

      Sarcasm?… the guy is already dead…..that’s real…..

    • xrisp

      You don’t have the right to say that. You are not God and nobody could ever tell anybody if he is going to heaven or hell.

  • Akoaykanoy

    Ask farinas how this happen

  • Terry Santos Canicula


  • Terry Santos Canicula

    Ninong cesar May You Rest In Peace thank you for being a father, friend ,to me and
    bendedict Nandito  ka lang po sa  aking puso. I love you Ninong Cesar. 
    Nakikiisa po ako sa inyong pagdadalamhati. Genato Family 

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