PDI keeps big lead in newspaper readership

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FLYING HIGH  With Mount Arayat in the background, the Philippine Daily Inquirer’s balloon flies over Pampanga during the 18th Philippine International Hot Air Balloon Fiesta in Clark Field in Angeles City. JOHN K. CHUA

The Philippine Daily Inquirer remains the country’s No. 1 newspaper, according to the latest readership survey by The Nielsen Co.

The Nielsen Consumer and Media View survey covering the fourth quarter of 2012 found that the Inquirer is the newspaper of choice of 46.54 percent of respondents nationwide who had read a newspaper the day before.

The survey put the Inquirer way ahead of Manila Bulletin (33.79-percent readership) and Philippine Star (30.34 percent).

“First, our deepest thanks to our readers all over the Philippines for making us their No. 1 choice,” said Inquirer president and CEO Alexandra Prieto-Romualdez.

“We in the Inquirer continue to do everything we can to continue to deserve the trust you’ve given us. In this latest Nielsen report, what is worth highlighting is the growth of our readers in Mindanao. Special thanks to our dealers and advertisers for their continued support and patronage,” she added.

The Inquirer led other broadsheets in Mindanao, capturing a 71.75-percent readership, followed by Bulletin (36.77 percent) and Manila Times (5.83 percent). Star had a 4.93-percent readership.

The Inquirer also topped the survey in the Visayas where it garnered a 56.76-percent readership, compared to 49.55 percent for Star and 12.61 percent for Bulletin.

In Luzon, Inquirer readership was at 38.66 percent, followed by Star (31.65 percent) and Bulletin (28.85 percent).

In Metro Manila, Inquirer readership was at 39.93 percent, with Bulletin a close second at 39.28 percent. Star’s readership was at 35.19 percent.

The Inquirer was also the broadsheet of choice among members of Classes ABC1 with a 49.72-percent readership, followed by Bulletin (36.87 percent) and Star (30.73 percent).

The Inquirer was likewise the newspaper of choice among members of Classes C2DE, with a readership of 45.23 percent, ahead of Bulletin (32.63 percent) and Star (30.08 percent).

The survey conducted in November 2012 covered 8,000 respondents in Metro Manila; the cities of Baguio, Dagupan, Olongapo, Angeles, Antipolo, Cavite, San Pablo, Legazpi, Tuguegarao, Puerto Princesa and Malolos in Luzon; the cities of Cebu, Iloilo, Bacolod, Dumaguete and Tacloban in the Visayas; and the cities of Davao, Iligan, Zamboanga, General Santos and Cagayan de Oro in Mindanao.

It had a margin of error of plus-minus 1.1 percentage points.

The Nielsen Co. has been providing various industries with advertising intelligence, media metrics and advanced analytical tools for more than 30 years.—Inquirer Research

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • http://pulse.yahoo.com/_PM6JHCFR2KT2AURMWRDUXBNLQY Darwin

    8000 respondents only? Another self-serving paid survey by PDI.

    • bryanbrian

       Halatang wala kang alam sa statistics.

      • http://pulse.yahoo.com/_PM6JHCFR2KT2AURMWRDUXBNLQY Darwin

        The they should publish the questionnaire and the sampling. It’s easy to fabricate and manipulate figures if you skew questions in favor of certain results. Methodology is the key. Yes, I do know statistics. It’s part of my MBA course.

      • Victor Magallanes

        Just learning statistics on your MBA?

      • F_U_FedUp

        If you  are intelligent you never stop learning and improving upon your knowledge. Never berate nor attempt to belittle someone as it impacts back on you being the one of lesser knowledge and perhaps ability.

      • FORTHE GOOD

        Still, I am convinced, you do not know what you are talking about.

    • http://twitter.com/Negastarr NegaStarr

       Oo nga. Sample size should be at least 96 million for a credible survey.

  • Keith_P

    Araw-araw kong binabasa itong Inquirer pero obvious na obvious yung pagbagsak ng quality ng writing at editing ninyo. Kagaya nitong picture sa page na to, picture ng hot-air balloon na may logo ng Inquirer. Pero ang caption naman tungkol sa huling araw ni Marcos sa Malacanang. What the he|| is that?!

    No. 1 nga kayo, kaso madalas namang palpak ang mga editors nyo. Nakakahinayang at nakakadismaya.

  • shark_ga

    Talaga lang ha, pati class D at Class E “newspaper of choice” ang Inquirer??? Hindi mga tabloid tulad ng Abante at Bulgar ha? Inquirer talaga? Kahit hirap silang kumita ng pambili ng pagkain, Inquirer pa rin na halos kasing-presyo ng isang order ng ulam ang newspaper of choice ng D at E???

    Ok, sure. Sabi ng Inquirer eh.

  • jojo webmail

    PDI news is always biased against erap and gloria arroyo. what kind of jouranlism is this?!?!

    • http://pulse.yahoo.com/_FFVPH2R22XWJ3Z6QOP3WBA6KA4 EC

      Being factual with erap, gloria, marcos, enrile, etc. will naturally look like being bias against them. Those people are thieves.

    • FORTHE GOOD

      Inquirer is biased on the truth – erap and arroyo are plunderers.

  • AbraCadabra2013

    Perhaps your readership will be even greater if you did not have one sided reporters such as Ramon Tulfo who in his article of January 23 of this year lambasted a government employee without checking the input from his biased source. I refer to the besieged Danilo Molina Registrar of Deeds in Abra. Mr Molina also sent his reply to the editor of your broadsheet “rag” with not even the courtesy of acknowledgement of receipt of such let alone publishing the statement and accompanying affidavits from witnesses to the “incident”.

    So PDI if you want to blow your trumpet make sure you are in tune lest you be equally lambasted with the boos of falsehoods.

  • FORTHE GOOD

    May the inquirer continue to be the beacon of truth against corruption and tyranny.

  • billy gunner

    a biased media taking the lead? i wonder who these readers are… 

  • http://profile.yahoo.com/774GDBSB7VKLWOSCFNUWDASE24 Roby

    Inquirer is a big joke. This paper is with the same circle of Tiktik, Hataw, Abante, Remate etc. Manila Times and Manila Standard are quite worthy too read.

  • UrHONOR

    OVERRATED for lack of other choice or competition. Better than nada.

  • andresa igbac

    ang daming bitter sa success ng Inquirer. hala sige, magbasa at magcomment pa kayo. Inquirer lang din naman binabasa nyo eh, para lagi kayo updated. Amininnnnn. 

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