Estrada, political bets to do the ‘Gangnam’ for campaign


Former president Joseph Estrada

MANILA, Philippines — Across the country, Filipinos will hear more of “Gangnam Style,” the phenomenal hit of Korean rapper PSY, with the start of the election campaign for the midterm elections.

The song that has garnered more than 1 billion hits on You Tube is emerging as the favorite campaign song of candidates.

At least two candidates, former President Joseph Estrada, who is running for mayor of Manila, and former senator Ernesto Maceda, who is hoping to return to the Senate, are planning to use it in their sorties.

Representatives Teodoro Casiño of Bayan Muna and Joseph Victor Ejercito of San Juan City, senatorial candidates, said that PSY’s decision to put aside his rights to the global hit song and video had made it easier for candidates from senators to governors and mayors to use it in their campaign.

“It’s a no brainer that we will have `Gangnam elections,’ especially since the songwriter has waived his copyright to his song and allowed the public to use it as it wishes and this includes the candidates,” said Casiño.

He noted that Gangnam Style would probably eclipse previous campaign anthems as “Spaghetti Song” of the Sex Bomb Girls and “Mr. Suave” of the band Parokya Ni Edgar.

“Gangnam Style is catchy, upbeat and memorable. It is what a campaign song should be,” Casiño said.

But Ejercito said he “decided to look for another song in order to have my own mark’’ because PSY’s song was open to everybody.

MCA Records head Ricky Ilacad, who owns the rights to PSY’s “Gangnam Style,” said in a text message: “We have not allowed use FOC (free of charge).” He did not elaborate.

The Department of Health used Gangnam Style as its song for its anti-firecracker campaign last month.

“A campaign song is a powerful tool in any campaign. It’s the last-song syndrome and it stays with you even after you’ve heard it,” said Ejercito.

He noted that rights to foreign songs would cost an average of $30,000 each.

Ejercito’s camp has come up with a jingle, “Call Him JV,” a parody of the hit song “Call Me Maybe” of Canadian singer Carly Rae Jepsen. Casiño is still reviewing samples made by his supporters.

Estrada’s spokesperson, Margaux Salcedo, said the former President was maintaining his “Jeep Ni Erap” campaign theme, which he used in the 1998 elections, but he had already approved the use of PSY’s song as one of his jingles in his run for Manila mayor.

“He was given a CD mix of ‘Gangnam Style’ as a campaign jingle and he liked it. I’m not sure if he will dance Gangnam on stage although I know that Manong Ernie has already danced to it. We’ll see,” said Salcedo in a phone interview.

The Inquirer asked several senatorial candidates about their campaign song but only two replied as of press time.

Sen. Francis Escudero said he would use “Pagbabago” of Quest while Sen. Alan Peter Cayetano would settle for Don Mclean’s 1970s “American Pie.”

Sen. Gregorio Honasan II said he had yet to make up his mind on a campaign jingle although her daughter, singer-songwriter Kai, might come up with one for him.

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  • nes911

    Mababaw ang utak. Hindi na pagandahan ng jingle ang eleksyon ngayon kung di kung ano ang magagawa mo sa bayan. Ang estrada haa nothing to show, puro bola at kabulastugan.

  • tiriring

    Erap para sa Kurap!!!

  • Bansot

    “Gangnam” music, campaign jingle of GONGGONG political candidates!!!

  • agustin

    Their intention is to steal the people’s money by, first entertain the voters by their showmanship and dance hard the Gangnam style and once elected, there he is, stealing.

  • mangtom

    More fitting title of the song for Estrada, the convicted plunderer and a host of other devilish titles he has earned through the years, should be “Gang Man’s Style”. A certified gangster, that’s what he is.

    • buttones

      Or maybe “Money for nothing and the chicks for free?” Or maybe the old Beatles number- “Gimme money that’s what I want…”

  • JEO

    The only reason why erap will run again for the coming election is because of this five letter word “MONEY”. No way in his age right now can do good anymore. He is a convicted and proven incompetent leaders.. Wake up Pinoy kayo rin naghihirap Kung ganitong klasi leaders natin.

  • dominator1

    Casino gangnam style gag0! sa bundok ka mag gangnam style kasama mga ka tropa mong NPA! isama mo na rin si gangnam style “babalu” renato Reyes! Dapat ibitay lahat ng NPA! ambisosyo ka masyado casino!

  • buttones

    God save us from this childish third world tripe, people don’t vote for candidates who prance and dance around to foreign rap music do they? DO THEY? OMG! They probably do, we are doomed, there is no way out…..

    • Bansot

      Embarassing but true, we vote based on the personal appearance of the candidates, rather than on their qualifications and experiences, plus a token bribery, in form of cash or in kind. When the candidates are finally elected to their positions we accused them of corruption. “IRONIC”!!,   indeed , but we are a long way from maturity in politics!!!!!

      • buttones

        I never voted in PH, I was too young, and only started when abroad so never really knew the local theatre of all of this- being back now for six years I now understand, well ‘understand’ is not quite the right word- let’s just say I know and see what goes on and it is terrible indictment on the electorate, and it’s excruciatingly embarrassing to see these wanabe leaders of this nation acting like members of some theatrical group selling tickets to their show, a show I might add that has had too many runs if you ask me, and we all know the plot, we know how it all ends, but the audience keep buying the tickets don’t they, in the vain glorious hope that the ending of these three year shows will be different- it never is, it never was.
        Yes there is a certain irony to all of this, it remind me of a fable about a man who finds a sick snake, nurses him back to health, and one day the snake bites him and as the guy lay dieing he asks the snake “Why” and the snake replied “You knew I was a snake when you took me in”….

    • koolkid_inthehouse

      This is trash politics Philippine style.  They will sing and dance for your vote, but nothing about long term job creation platforms.

      Filipino voters are clueless too.  They were awed and dazzled by these carpet bagger politicians.  Once in power, they will rape and pillage the motherland dry.

      They will invest the looted money outside of the country and when time they’re under the gavel, they sit on a wheel chair forever and live at St. Lukes, the devil’s hospital.

      • buttones

        I wonder why this is? Is this something in our genes that leads us to be an unquestioning, subservient bunch of people? To be awed by theatrics, silly songs and posters of people smiling at us? I don’t think they are smiling actually, I think they’re laughing at us.
        Platforms and political ideology, what people stand for? I know what the Communist Party stand for, that’s very clear but for all the rest I have no idea whatsoever- apart from the usual overt obsession about taking care of the ‘poor’, given the fact that the first elections we ever had, had 15 million poor, and the last one we had 30 million this concern is a load of nonsense, this real concern simply does not exist. I don’t think we will ever see an end to dynastical political rule in my country, we managed to get rid of the theocratic rule [sort of] and colonial rule as well, and replaced it by something called democracy and freedom, sans freedom of information of course.
        I read the other day a convicted rapist wants to run for Congress, apart from the effrontery of the man, the saddest part is that if he were allowed to do that he would get many a vote…Erap is a convicted felon and nearly became President again, Trillanes is a convicted seditionist, so many more have charges pending. The only conclusion I can draw is the electorate, putting it politely, is one sandwich short of a picnic…

  • bogli_anakdami

    ayos…. damihan ang sexy gurlz na pakanyod-kanyod at giling-giling…

    siguradong iboboto kayo ng milyong flip gung gongs y tunggaks…

  • Fred

    Hindi naman garantisado na pag maganda ang jingle mo ay mananalo ka o kakalimutan na ikaw ay kurap.

  • Mark

    lintek wag nyong iboto ang mga tulad nito!!!

  • koolkid_inthehouse

    What a moron, they just want to dance their way to the bank.  

    What about jobs creation for all the unemployed Filipinos?  Can all Filipinos get paid just dancing?

  • koolkid_inthehouse

    This is trash politics Philippine style.  They will sing and dance for your vote, but nothing about long term job creation platforms.
    Filipino voters are clueless too.  They were awed and dazzled by these carpet bagger politicians.  Once in power, they will rape and pillage the motherland dry.

    They will invest the looted money outside of the country and when time they’re under the gavel, they sit on a wheel chair forever and live at St. Lukes, the devil’s hospital.

  • Bayang_magiliw

    Its a preview of what they are going to do when they get elected. Party all day and night (singing and dancing) using the people’s money. Sad to say majority of the Filipinos still vote for them.

  • calipso_2100

    Ayan.  Simulan na ang circus.

  • ManongOsang

    Ayan na !!! The SAME GIMMICK by ERAP to YEAR after YEAR, ELECTION after ELECTION very easily FOOL, Gaguhin, LOKOHIN at PA-IKUTIN ang 70% of Filipino voters who are ” MASA”- the Poor, Uneducated, Hungry, Ignorant,  Desperate masang Filipino voters.

    That’s why it is VERY HARD to beat Erap & Binay!!

    When 70% of the entire Filipino electorate across the nation are considered by the census are ” POOR, UNEDUCATED, HUNGRY” & Very Ignorant due to Very Little Education… All it takes is a MOVIE STAR, A DANCE, a SONG,  a SAD STORY, a Few HUNDRED PESOS, and the REST is history !!!

    As popular a PNOY was in running for President.. IMAGINE a CONVICTED PLUNDERER, WOMANIZER, ALCOHOLIC, CORRUPT man like Erap Getting a Strong 2nd Place finish !!!
    Even beating the 150 Million pesos spent by Manny Villar !!!!

    While PNOY won big in Metro Manila, Erap beat PNOY is the POOREST SQUATTER AREAS of Manila.

    Kaya PAANO AASENSO ang Bayan???

    When the POOREST, NO EDUCATION, HUNGRY, IGNORANT Voters which comprise 70% of All Pinoy voters are the Very Same  voters who DECIDE the DIRECTION of our Nation thru Election after Election in the National, Provincial & Local elections !!!!

    TAPOS ang bayan!!!!

  • litotan

    erap para sa mahirap at ang mga mahirap kay. kung si erap mangkukurap dumami ang mahirap. at kung dumami ang mahirap, marami ang pro erap. entonses, mabuti pang mangungurap. this coming election will again show what kind of peolpes we are. enrile who was implicated with martial is now yhe senate pres. bongbong marcos the benifactor of ill-gotten wealth was elected as senator and now estrada is going (hope not) to be elected as mayor of manila. What deterent then do we have agaist those kind of politicians if we keep on electing them? what’s funny is that they make it appears that they the heroes. that they are pro-masa when the records speak otherwise.

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