Ivanka Trump brand continues to win trademarks in China, PH

In this photo, taken February 1, 2017, President Donald Trump and his daughter Ivanka walk to board Marine One on the South Lawn of the White House in Washington. President Donald Trump had risked bad headlines and fresh ethics woes to defend his daughter Ivanka, and her brand, from bad publicity.  (EVAN VUCCI/AP FILE PHOTO)

SHANGHAI — The brand of Ivanka Trump – daughter of United States President Donald Trump – continues to win foreign trademarks in China and the Philippines, adding to questions about conflicts of interest at the White House, The Associated Press has found.

On Sunday, China granted the first daughter’s company final approval for its 13th trademark in the last three months, trademark office records showed. Over the same period, the Chinese government has granted Ivanka Trump’s company provisional approval for another eight trademarks, which can be finalized if no objections are raised during a three-month comment period.

Taken together, the trademarks could allow her brand to market a lifetime’s worth of products in China, from baby blankets to coffins, and a host of things in between, including perfume, make-up, bowls, mirrors, furniture, books, coffee, chocolate, and honey. Ivanka Trump stepped back from management of her brand and placed its assets in a family-run trust but she continues to profit from the business.

“Ivanka Trump’s refusal to divest from her business is especially troubling as the Ivanka brand continues to expand its business in foreign countries,” Noah Bookbinder, executive director of Citizens for Responsibility and Ethics in Washington, said in an email on Monday.

“It raises significant questions about corruption, as it invites the possibility that she could be benefiting financially from her position and her father’s presidency or that she could be influenced in her policy work by countries’ treatment of her business,” Bookbinder added.

As Ivanka Trump and her father have built their global brands, largely through licensing deals, they have pursued trademarks in dozens of countries. Those global trademarks have drawn the attention of ethics lawyers because they were granted by foreign governments and can confer enormous value. Concerns about political influence have been especially sharp in China, where the courts and bureaucracy were designed to reflect the will of the ruling Communist Party.

Chinese officials have emphasized that all trademark applications were handled in accordance with the law.

A computer screen displays an announcement on the Chinese Trademark Office website approving of the Ivanka Trump trademark to be used in wide variety of products from beverages to instant noodles and spices in Beijing, China on Monday, May 28, 2018. China has approved 13 Ivanka Trump trademarks in the last three months and granted provisional approval for eight more, raising fresh conflict-of-interest questions about the White House. (AP Photo/Ng Han Guan)

More approvals are likely to come. Online records from China’s trademark office indicated that Ivanka Trump’s company last applied for trademarks — 17 of them — on March 28, 2017, the day before she took on a formal role at the White House. Those records on Monday showed at least 25 Ivanka Trump trademarks pending review, 36 active marks and eight with provisional approval.

The World Intellectual Property Organization’s global brand database also showed that her company, Ivanka Trump Marks LLC, won three trademarks in the Philippines after her father took office. Two of them that cover clothing, including lingerie and baby clothes, were filed on February 8, 2017, and registered in June and November. The third, filed on March 1, 2017, covers clothing and footwear and was registered in July.

Companies register for trademarks for a variety of reasons. They can be a sign of corporate ambition but in many countries, like China, where trademark squatting is rampant, companies also file defensively, to block copycats from grabbing legal rights to a brand’s name. Trademarks are classified by category and may include items that a company does not intend to market. Some trademark lawyers also advise clients to register trademarks for merchandise that is manufactured in China even if it would not be sold there.

Ivanka Trump does not have a large retail presence in China but customs records showed that the bulk of her company’s US imports were shipped from China.

The brand’s secretive Chinese supply chains have been the subject of some controversy. A year ago, three men working for China Labor Watch, a New York-based non-profit group, were arrested while investigating labor abuses at Ivanka Trump suppliers in China. After thirty days in detention, they were released on bail but continue to live under police surveillance.

Li Qiang, the group’s founder, said on Monday that he hopes bail will be lifted soon and that the case will not go to trial.

Police in Ganzhou, the southeastern Chinese city where the men were detained, could not be reached for comment. The Chinese law firm that handles Ivanka Trump’s intellectual property in China also did not immediately respond to requests for comment.   /kga