Reinoso appointed Inquirer Publications COO

Ms. Sandy Prieto-Romualdez, President of Inquirer Publications, Inc. (IPI) and Chief Executive Officer of the Philippine Daily Inquirer announced the appointment of Renato R. Reinoso as the new Chief Operating Officer of IPI effective June 1, 2013.

Reinoso who has over 30 years  of newspaper management experience will assume his new role concurrent to his designation as Chief Operating Officer of the Philippine Daily Inquirer which he assumed in November last year.

Inquirer Publications, Inc. is the publisher of multi-awarded local daily Cebu Daily News and national tabloid Bandera, both niche publications catering to diverse markets.

“There is so much potential in this space where readers can get relevant news and information at affordable prices and advertisers can reach their target audiences more efficiently through all the print products of the Inquirer Group,” Reinoso said.

“My goal is to strategically align efforts to reach and engage a wider range of print readers and audiences” he added.

Cebu Daily News is one of the most preferred regional papers in the Visayas while Bandera is the largest selling national tabloid in the Visayas and Mindanao regions.

In his IPI role, Reinoso will be responsible for the development and implementation of IPI’s business plans and goals and ensuring that revenue, income, circulation and market share objectives are effectively achieved.

He will oversee IPI’s advertising sales, circulation,  classifieds, marketing, finance and administration, human resources and information technology departments.

His colleagues regard him as a general management specialist, a team player and a great motivator of people to achieve desired business goals.

Reinoso will closely collaborate with the editorial teams of Cebu Daily News and Bandera to enhance readership, circulation and on-time delivery to existing and prospective readers.

He took his early education at San Beda College where he received the gold medal for academic excellence when he graduated from high school in 1978.

He was also recognized as one of the Most Distinguished Bedan Awardees by the San Beda College Alumni Association.

He obtained his business economics degree from the University of the Phllippines School of Economics, earning a dean’s medal for academic excellence.

He took masteral studies in economics at De La Salle University Graduate School of Business and Economics. He earned his masters degree in business administration, with distinction, from Murdoch University in Perth, Western Australia.