Robinsons Land to start 3 Cebu projects this year

Robinson’s Land Corp. will break ground on at least three new projects in Cebu this year.

These include the integrated project in downtown Cebu City, a residential condominium project in Mactan and Lahug, and the   introduction of the firm’s hotel brand.

Frederick D. Go, president and chief executive officer of Robinson’s Land Corp., said last week that the firm set 2011 as the year to start its long-planned integrated project in General Maxilom Avenue in Cebu City.

Robinsons Land bought the lot from the Cebu City government.

“The plan is already finished and it will have a hotel, a shopping mall and residential condominium component to the five-hectare property,” Go said.

He said the firm would also introduce its essential services hotel brand – Go Hotel — in the project.

“We call it essential services because we only provide what’s essential and needed by our guests, it’s like Cebu Pacific, the earlier you book the cheaper the rate is,” he said.

In Mactan, Go also cited the planned breaking ground of the hotel component of Robinsons Land’s Amisa Property, which would carry the firm’s other brand Summit Hotels.

“Our Amisa property in Mactan has six condominium buildings and a hotel component to it. The Hotel will be named Summit Resorts which is a full service hotel for the upscale resort hotel,” he said.

Go said in line with the firm’s thrust to introduce its new hotel brands, it’s also in the process of reintroducing Cebu Midtown Hotel with a new name and newly renovated rooms and amenities.

“The name is now Summit Circle Hotel which is under our Summit City Hotels brand which is our brand of full service business hotel. We have already finished renovating one-third of about more than 200 rooms in the hotel and expects everything to be finished by year end,” he said.

Go said that this is the second hotel under their Summit Hotel Brands in the country with the first one opened in Tagaytay called Summit Ridge with 108 rooms now.

The firm plans to construct this year another condominium project in Lahug, Cebu City near the University of the Philippines Visayas Cebu campus, which they plan to call Azalea Place.

Go said that the plans and projects for Cebu would show the firm’s strong confidence in the Cebu market.

“I think the demand remains very strong especially for well located and well designed projects developed by refutable companies like Robinsons Land Corp.,” Go said.

Go declined to give specific investment amount for all their projects saying they have not yet fully discussed on the investments yet.

“We have the plans already and we’ll break ground this year and some like the Maxilom development is a five-year development plans so it’s really hard to tell right now,” Go said.

At present, Robinsons Land Corp. has four ongoing projects in Cebu which includes Aspen Heights in Liloan, Cebu, Amisa and Blue Coast Residences in Mactan, and Robinson’s Cybergate and Cebu Midtown Hotel.