Tatak Pinoy Act to boost local industries’ competitiveness — DTI

MANILA, Philippines — Trade and Industry Secretary Alfredo Pascual on Tuesday expressed optimism that the Tatak Pinoy Act will strengthen local companies and make them more recognized in the global market.

Republic Act  No. 11981 was signed into law by President Ferdinand “Bongbong” Marcos Jr. on Monday, along with an amendment to the Centenarians’ Act, which provides cash incentives for Filipinos who reach the age of 80 onwards.

The Tatak Pinoy Act will mandate the creation of a Tatak Pinoy Council formed by different government agencies and representatives of private sectors that will oversee the productive capabilities of various regions, particularly on their export goods.

The law will also prioritize local products in government procurement programs as long as their quality matches specifications.

“As highlighted by President Bongbong Marcos, the Tatak Pinoy Act is more than a branding exercise. It is about incubating and incentivizing great products that deserve to carry the “Made in the Philippines” trademark,” Pascual pointed out.

“The enactment of Tatak Pinoy will help local industries climb up the economic complexity ladder and make the Philippines more competitive in the global market,” Pascual said.