US company to hire 21 more IT experts

After a year of  operations in Cebu, a US-based outsource company  plans to hire at least 21 more IT professionals for  it’s service center here.

At present, MediaMind employs 24 IT professionals and web developers to serve its  global clients.

“We are going to double that number as soon as possible hiring more people here in Cebu. We’d like to increase to at least 45 people in our support center here,” said Tamir Atar,  MediaMind vice president for online support.

MediaMind, a New York- based digital advertising solutions provider firm, opened its first and only support center in Cebu at the Asiatown IT Park last year.

The firm started with  five people.

The firm provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital medial channels and a variety of formats including rich media, in-stream video, and display and search.

Atar said the firm’s positive experience in the past year prompted its decision to expand its service center in the Philippines.

“The high quality technical experience and knowledge of local employees combined with the central location of Cebu enables us to provide round-the-clock support to leading advertising brands worldwide,” said Atar.

The firm will be hiring  the best  web experts in the country, said Ian Haigh, MediaMind support center director for the Philippines.

“Customer support is a key differentiator for us. By operating a sophisticated service center in the Philippines, we are able to provide our customers worldwide the real-time support they have come to expect from MediaMind,” said Haigh.

MediaMind runs digital campaigns for 11,000 brand advertisers annually across 75 countries worldwide.

Unlike other support centers in Asia including India and China, the Philippine center caters to their customers worldwide.

“That only means that Filipino talents are of world-class quality. In other countries, we only cater to local clients,” said Haigh.

Based on their data, companies are spending more for on online advertising.

“Now at least 10 percent to 15 percent of their advertising budget is spent on online advertisement campaigns and we see that  growing n the years to come,” said Atar.

With that, Haigh said they want to be ready with a  workforce that can  24/7 support service to their customers.

“We see a lot of promise here in the Philippines. That  is why we decided to set this up as a global support center from the very start,” said Haigh.