Ben & Jerry’s unveils flavor backing criminal justice reform
WASHINGTON – Ice cream maker Ben & Jerry’s has unveiled a new flavor to highlight what it calls structural racism and a broken criminal justice system.
Justice ReMix’d is described as cinnamon and chocolate ice cream with gobs of cinnamon bun dough and spicy fudge brownies.
A portion of proceeds supports Advancement Project National Office, a multi-racial civil rights group and its fight for justice for all, despite race or wealth.
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The company says it has been working with Advanced Project in St. Louis to close The Workhouse jail and in Miami to slow what the two groups call “the school-to-prison pipeline.”
Ben Cohen and Jerry Greenfield, the co-founders of the Vermont-based ice cream maker, made the announcement Tuesday in Washington. /gsg
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