Arrival of ‘My Inquirer’
The media landscape has significantly changed in the past years and will continue to evolve. As technology shifts, the way readers discover content and stories that matter, the way people interact with one another and brands will also change. A reader need not wait for the next broadcast or for the next news item. One can get it right here, right now.
While some may continue to prefer holding a paper copy of a daily newspaper, some have embraced that the world has gone digital with a mobile-first lifestyle complemented with the ease of tablet-reading, to following news online, in social media and even wear the news with wearables like the smartwatch. At one point in time, all of these five platforms aims to deliver one story to the audience in varying degrees and form.
The Inquirer’s mission
Given the changing media landscape and the evolution of the platform offerings of the Inquirer, one thing remains the same–its mission to provide the readers with a unique reader experience that can be translated and come alive.
From the moment you pause to discover breaking news to leisure-reading, or to dwell on explanatory readings, the Inquirer empowers Filipinos with information to allow readers to make better decisions, to shed light on questions on how one can contribute in nation-building and to share experiences and best practices with others.
Each Inquirer story aims to be first, fair and fearless. Each story adheres to balanced news, fearless views, anytime, anywhere, always because Inquirer believes that it is a brand for 30 years that has stood by the nation in every victory, challenge, achievement, fall and rising. Inquirer tells the Filipino story like no other.
The men and women behind the Inquirer believe that there is an Inquirer in all of us– your Inquirer, our Inquirer, my Inquirer.
Go to http://my.inquirer.net to experience the most engaging Inquirer yet.
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