Screen grab from @beautyandpinups Instagram page
American cosmetics company, “Beauty & Pin-Ups” tabbed Katie Meade as the new face of their latest product, making her the first model with Down syndrome to land a beauty advertisement.
The 32-year-old Meade will represent the ‘Fearless Hair Rescue Treatment Kit,’ an intensive, correcting hair masque that helps to rebuild broken bonds and revive brittle tresses—citing reports from the Huffington Post.
The brand’s mission statement tells costumers to, “grab your spotlight and punctuate your story”, which Meade perfectly exemplifies, according to the hair-line company.
“The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense,” said CEO Kenny Kahn.
“So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name ‘Fearless’ it was really easy, we were like, ‘Well Katie’s fearless,” she added.
A photo posted by Beautyandpinups (@beautyandpinups) on Apr 1, 2016 at 4:58pm PDT
Meade is following the footsteps of another model suffering from down syndrome, Madeline Stuart, who’s made international headlines for walking the runway twice, during the New York Fashion week. She also just recently starred in her own wedding photoshoot. Portions of the sales proceeds of each Beauty & Pin-Ups product will be donated to those with intellectual and developmental disabilities. Khristian Ibarrola, INQUIRER.net
A photo posted by Beautyandpinups (@beautyandpinups) on Mar 31, 2016 at 1:38pm PDT