MANILA — World boxing champ Saranggani Rep. Manny Pacquiao has regained lost ground on social media with a Share of Voice (SoV) at 75 percent as of February 21, 2016, according to analytics from social media impact tracker TechCellar.
Pacquiao’s SoV – referring to his aggregate real-time presence in all social media networks — dropped to a low of 18.8 percent on Feb. 16 following his controversial statement that “homosexuals are worse than animals,” TechCellar data also showed.
On February 15, Pacquiao registered a 52 percent SoV on social media, with nearly 1.8 M followers on Twitter, 10.5 million likes on Facebook and 2.7 million followers on Instagram.
The loss of more than one million likes on Twitter in one day (Feb 16) alone triggered the drop in Pacquiao’s SoV, TechCellar GM Roberto Gantuangco said.
“Initially he immediately lost 50% of SOV when millions of people unfollowed him. But Pacquiao was able to recover when the Christian community members and the boxer’s fans stood by him,” Gantuangco also said.
On Sunday, Pacquiao’s twitter had 27,000 followers. His Facebook account has steadied with 10.5 million likes, while his Instagram has 2.7 million followers.
The SoV is a computation of real-time aggregate of social media likes, count, mention, followers, tweets and retweets, social network posts, newswebsite coverage and latest search results, Gantuangco explained.
The Techcellar Social Media Impact monitoring tool is pulled from various sources like popular Philippine news websites, Google search, social networks such as Facebook, Instagram and Twitter, according to Gantuangco. SFM