Subic to host ad summit

SUBIC BAY FREEPORT—Banking on the success of its first advertising summit here two years ago, the country’s organization of advertising firms is bringing back the event to this free port next month.

The Association of Accredited Advertising Agencies of the Philippines (4As) announced the staging of the Ad Summit Philippines 2016 on March 9-12 at Subic Bay Exhibition and Convention Center.

Alex Syfu, summit chair, said the event would gather 2,000 advertising and marketing executives and practitioners to know about trends in digital and social media and learn from local and international “industry icons.”

“The entire advertising industry is excited to [hold] the summit here in Subic for the second time,” Syfu said at a press briefing last week.

This year’s summit will feature experts in the field of digital and social media to help advertising and marketing practitioners “think out of the box and go beyond the traditional media.”

Among the speakers are businessman Manuel V. Pangilinan; movie director Jose Javier Reyes; leadership expert Tom Oliver; Rajan Anandan, vice president and managing director of Google South East Asia and India; Aliza Knox, Twitter’s marketing director of online sales for Asia and Latin America; and Jose Miguel Sokoloff, president of creative council of Mullen Lowe’s Group. Allan Macatuno, Inquirer Central Luzon