COLUMBIA, South Carolina — Republican businessman Donald Trump and Democratic candidate Bernie Sanders moved on Wednesday after commanding wins in the first-in-the-nation New Hampshire primary, and the Republican field contracted with announcements that Carly Fiorina and Chris Christie would drop out of the race.
All signs point to a drawn-out battle in the state-by-state contests following Trump’s resounding victory in New Hampshire. Florida Sen. Marco Rubio, under immense pressure to prove himself after a devastating fifth-place finish, was looking for a fight that could last for months or even spill into the first contested Republican national convention since 1976.
“We very easily could be looking at May — or the convention,” Rubio campaign manager Terry Sullivan told The Associated Press.
If Trump had Republicans on edge, Democrats were feeling no less queasy. Rejected in New Hampshire, Hillary Clinton sought redemption in Nevada, where a more diverse group of voters awaited her and Bernie Sanders.
READ: Sanders routs Clinton, Trump beats rivals in New Hampshire
Sanders, a Vermont senator and self-proclaimed democratic socialist, raised $5 million-plus in less than a day after his New Hampshire triumph. The contributions came mostly in small-dollar amounts, his campaign said, illustrating the resources he’ll have to fight Clinton to a bitter end.
Both Clinton and Sanders — the first Jew to win a presidential primary — worked to undercut each other among African-Americans and Hispanics with less than two weeks until the Democratic contests in Nevada and South Carolina. Clinton’s campaign deployed South Carolina state Rep. Todd Rutherford to vouch for her support for minorities.
“Secretary Clinton has been involved in South Carolina for the last 40 years,” Rutherford said. “Bernie Sanders has talked about these issues for the last 40 days.”
Sanders, meanwhile, met with the Rev. Al Sharpton, a civil rights activist, at a Harlem restaurant.
Texas Sen. Ted Cruz, the conservative firebrand and victor in the leadoff Iowa caucuses, returned to the center of the fracas after largely sitting out New Hampshire. He drew contrasts with Trump as he told a crowd of 500 in Myrtle Beach that Texans and South Carolinians are more alike than not.
“We love God, we’re gun owners, military veterans and we’re fed up with what’s happening in Washington,” Cruz said.
Far behind in New Hampshire voting, former Hewlett-Packard CEO Fiorina dropped out, and a spokeswoman for New Jersey Gov. Christie said his race was over, too. But a sizeable field remained.
READ: Carly Fiorina ends 2016 Republican bid for President
Almost all the Republicans have spent months building complex campaigns and blanketing airwaves in South Carolina, which heralds the start of the Republican campaign’s foray into the South. After that primary on Feb. 20, seven Southern states including Georgia and Virginia will anchor the Super Tuesday primaries on March 1, with a large number of delegates at stake.
Rubio’s campaign has looked forward to South Carolina. Yet his path grew far trickier after a fifth-place New Hampshire letdown, which terminated talk of Republican leaders quickly uniting behind him as the strongest alternative to “outsiders” Trump and Cruz.
His campaign’s suggestion that the race could veer a contested convention seemed to signal to mainstream Republicans that the party would be ill-served by allowing the Trump phenomenon to last much longer. Republican officials have already had early discussions about such a July scenario, which could be triggered if no candidate secures a majority of delegates by convention time.
For Gov. John Kasich, whose second-place showing was New Hampshire’s primary stunner, the task was to convert newfound interest into support in a state ideologically distant from his native Ohio. With a minimal South Carolina operation compared to his rivals, Kasich must work quickly.
Heading into the final two-week sprint, Trump was leading in South Carolina among all demographic groups, an NBC/Marist/Wall Street Journal poll showed, with Cruz and Rubio a distant second and third. Already, more than $32 million has been spent on TV ads here, according to CMAG/Kantar Media data — much of it by Right to Rise, the PAC backing former Florida Gov. Jeb Bush.
Though he placed fourth on Tuesday, Bush was hoping that Rubio’s slump would forestall his own ouster from the race.