Vice President Jejomar Binay. PHILIPPINE DAILY INQUIRER FILE PHOTO / RICHARD A. REYES
Vice President Jejomar Binay is the top spender on television advertisement among the presidential aspirants in the 2106 national elections, data from the Nielsen Philippines showed.
Based on the monitoring done by Nielsen from January 1 and November 30, 2015, Binay spent P595, 713,000 for television advertisements.
Senator Grace Poe was on the second spot with P448,166,000, followed by former interior secretary and Liberal Party standard bearer Manuel “Mar” Roxas II with P424,870,000.
The tough-talking Davao City Mayor Rodrigo Duterte came in fourth with P115, 423,000. The combined TV ad spending of the four presidential candidates was at about P1.6 billion.
Among the vice presidential bets, Sen. Alan Peter Cayetano was the biggest spender with P398,288,000, followed by Sen. Ferdinand “Bongbong” Marcos Jr. with P103,429,000.
Camarines Sur Rep. Maria Leonor “Leni” Robredo came in second with P91, 602,000 followed by Sen. Gregorio Honasan with P43, 580,000.
Sen. Francis Escudero was on the bottom for having spent only P30,000.
Among the senatorial aspirants, Leyte Rep. Martin Romualdez was the top spender with P310,763,000.
Other senatorial candidates and their spending’s are:
Valenzuela Rep. Sherwin Gatchalian – P166,952,000
Former MMDA chairman Francis Tolentino – P144,112,000.
Manila Vice Mayor Isko Moreno – P89,758,000
Former senator Panfilo Lacson – P86,341,000
Former justice secretary Leila de Lima – P54,499,000
Former energy secretary Jericho Petilla – P52,284,000
Former Tesda chief Joel Villanueva – P40,518,000
Sen. Serge Osmeña – P21,990,000
Former Akbayan lawmaker Risa Hontiveros – P20,287,000
Bayan Muna Rep. Neri Colmenares – P4,363,000
Broadcaster Rey Langit – P405,000
Meanwhile, no television ad spending expenditures were recorded for presidential aspirant and Rep. Roy Señeres, vice presidential aspirant Sen.Antonio Trillanes IV, and senatorial bets Sen. Teofisto Guingona III, Representatives Roman Romulo of Pasig City and Manny Pacquiao of Sarangani.
Nielsen said the figures were based on the 2015 rate cards of major television networks. TVJ