Bernie Marquez, GSMI president enjoying his drink
To commemorate the partnership between Ginebra San Miguel Inc. (GSMI) and its new agency of record, Aspac Creative Communications Inc. held an exclusive screening of the latest Bond movie, “Spectre” at The Directors Club in SM Aura on December 1, 2015.
“This was a special treat for our new friends at GSMI and our hardworking team at Aspac. We thought we should celebrate the union in a unique and fun way for everyone. We’re so excited about this partnership, our biggest in recent time,” said Susan Dimacali, CEO of Aspac. “This will be the best showcase of our integrated offerings and expertise.”
GSMI is the first and largest-selling gin brand in the world.
It is a well-loved and highly recognized brand here and abroad, with a rich 180-year heritage. It has a wide range of products under its portfolio, ranging from strong market leader Ginebra San Miguel to the young GSM Blue and the sophisticated Ginebra Premium Gin.
It also has the new Primera Light Brandy and VisMin favorite Vino Kulafu, among others. All of which will now be handled by Aspac.
Aspac has been tasked to oversee brand communication strategies, content creation and executions, digital asset development and management, shopper marketing and public relations.
“Our team is fired up to be working on both the strong and market challenger brands of GSMI. We are hungry to innovate and leave our creative footprints in this category. 2016 will be a huge year for us” shared Angel Antonio, Aspac COO.
Aspac’s COO, Angel Antonio with her favorite cocktail.
Aspac’s CCO, Joey Ong
Karen Nicholas, Denise Luchangco, Boggs Labayen, Chelle Atanante
GSMI group product manager Marvin Dancel and Ben Reyes of Aspac
Lovely ladies Sandra Datu, Sam Arellano, Giselle Villanueva (GSMI), Jo Bautista
Susan Dimacali, CEO of The Aspac Group.
GSMI product manager Tooper Tupaz and GSMI VP and marketing manager Nelson Elises
Paolo de Leon, Genie San Juan, Rissa de Guzman, Rolly Mercado and Jimbo Flancia