Online shop to promote Marikina shoes

The local government of Marikina City hopes to attract the youth and breathe new life to its local shoe industry with the launch of an online shop this Wednesday.

Through this initiative, Mayor Del de Guzman said the city’s shoemakers, who for years had been losing patrons to imported brands, may be able to reach the youth market in the country and abroad.

“Through the use of modern technology, we can introduce and bring them the products of our city, especially now that the competition is tight in the global market,” De Guzman said in a statement.

Among the shoe brands that will be featured on Marikina’s online shopping website are A-fit-zer, Check Point, Fontelle, Medz Shoes and Valentino. Also included are Pads Shuz, Ellen & Mae, Gibson Shoes and Alicia.

The locally made products—ranging from casual, formal and school shoes for men, women and children, to industrial and military shoes—can be viewed and bought on www.marikinashoes.theshop.ph.

Through a partnership with Luzon Brokerage Corp. Express Inc.-Lubrocor Commerce Corp. (LBC-LCC), items bought on the website will be delivered to the buyer within seven days.

Payment can be made through credit card, over the counter at LBC branches or through online banking.

To avoid fraudulent transactions, the website is also equipped with a verification system which will require users to provide additional information for transactions beyond P2,500, the mayor said.–Jovic Yee