Local police officer Khursheed Khan said the accident occurred Tuesday near the village of Peshman, 250 kilometers (150 miles) northeast of Peshawar, capital of Khyber Pakhtunkhwa province.
He says five women and 10 children are among the dead. Khan says some people are still missing and that a search is being carried out.
Khan says all the dead belonged to an extended family and they were going to the northwestern valley of Kalam from eastern Punjab province.
Pakistan has one of the world’s worst traffic accident records. Roads and vehicles are poorly maintained, and there is little respect for traffic rules.
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