Germans to help health, wellness groups compete
A German organization will help Cebu’s health and wellness sector to adapt green global practices to boost the industry’s global competitiveness.
Volker Steigerwald, German Technical Cooperation (GTZ) Promotion of Green Economic Development (Proged) project manager, said yesterday the GTZ will hold a workshop today called the “Upgrading and Greening of the Health and Wellness Tourism Value Chain of Cebu”.
“The two day planning workshop aims to validate upgrading strategies and activities of the Health and Wellness Tourism Value Chains of Cebu,” Steigerwald said
Participating groups have already come up with project offerings of light medical, dental and wellness tour packages, primarily to the overseas Filipinos, through product and market development which will be tackled in the workshop, he said.
Representatives from the different key subsectors like transportation, tour operators, restaurants, clinic operators, Spa and massage centers are expected to attend the workshop to be held today at Harold’s Hotel. /Reporter Aileen Garcia-Yap
