THE Philippine Health Insurance Corp. (PhilHealth) involves the public in its corporate image building with a tagline-making contest.
In line with the corporation’s thrust of achieving Universal Health Care (UHC), PhilHealth intends to replace its current corporate tagline “Your Partner in Health” with one that integrates the ideals of UHC and embodies its vision of “Bawat Pilipino, Miyembro. Bawat Miyembro, Protektado. Kalusugan Natin, Segurado” and its mission of “Sulit na Benepisyo sa Bawat Miyembro. Dekalidad na Serbisyo para sa Lahat.”
The tagline should project a caring and nurturing image for PhilHealth to complement its existing corporate logo.
PhilHealth is accepting entries for the tagline-making contest from individuals and groups until June 15. Everyone is invited to join (with the exception of PhilHealth personnel).
A cash prize of P30,000 and a plaque of recognition await the winning individual or group.
Contest guidelines and the entry forms are available on the web at philhealth.gov.ph and at facebook.com/philhealth.