‘Surrender your jeans’ campaign to benefit DSWD

THE SM Foundation Inc., together with SM Men’s Fashion at SM Department Store, will hold the “Surrender Your Jeans” campaign starting Aug. 5.

For every pair of old jeans surrendered, customers get a discount coupon for his next purchase of jeans from participating brands.

The old jeans will be accepted every Fridays, Saturdays and Sundays from Aug. 5 to Oct. 9.

The jeans collected will be donated to selected DSWD centers and institutions in Cebu City and province.

Booths are located at the lower ground floor of the main mall between Air Philippines and Country Crafts, and in SM Department Store.