‘Join furniture super show in Manila’

Entrepreneurs in the furniture industry in Cebu are encouraged to join a furniture “super show” in Manila on October.

Organizers of the super show called the Manila Fame International 2011 cited the benefits of joining the exhibit such as lower rates and more promotional exposure to exhibitors furniture products.

“It (the ‘super show’) makes the gamble less of a gamble,” said Eduardo Zuluaga, chairman of Manila Now, which is one of the organizers of the event during the event’s launching at the Waterfront Hotel Cebu on Friday.

Zuluaga said an exhibitor would only need from P72, 000 to P489,600 for a three-day booth set-up.

He said there would be at least 20,000 buyers expected to attend the event.

Organizers will also extend financial assistance to exhibitors for the transport of their products to the venue.

This “supershow” is a merging of the country’s finest and grandest furniture expos like Manila Fame Interational ,Manila Now, Cebu Next, Bijoux Cebu, and Pampanga One on October 16-19, 2011 at SMX Convention Center, Mall of Asia Complex in Pasay City.

The organizers also plan to combine marketing databases of different furniture expos to reach a great number of buyers.

Zuluaga said that the Center for International Trade Exposition had tied up with associations like the Philippine Institute of Interior Designers, United Architects of the Philippines, PhilConstruct which would help bring in more buyers to the venue.

He also cited TV plugs, e-mail and text message campaigns for the extensive promotion of the event. /USJ-R Intern Giovanni F. Garcia