PDI No. 1 in Metro, all major urban areas
The Philippine Daily Inquirer is the most read newspaper in Metro Manila, Mega Manila and major urban areas in the country, according to the latest survey by The Nielsen Co.
The survey conducted from April to June also showed the Inquirer dominated newspaper readership in Luzon, Visayas and Mindanao. It was also the broadsheet of choice among members of Class ABC1 during the same period.
According to the Nielsen Consumer and Media View Quarter 2 study released recently, the Inquirer was the top choice of more than half of the newspaper readers in Metro Manila and 21 other key cities nationwide.
Asked what newspaper they read the day before, 52.1 percent of the respondents picked the Inquirer.
Way behind were Manila Bulletin, which was read by 33.2 percent of the respondents, and Philippine Star, which was chosen by 32.5 percent. The readership figures add up to more than 100 percent because many respondents read more than one newspaper.
According to Nielsen, the “broadsheet yesterday readership” percentages translate to about 780,000 readers for the Inquirer, 497,000 readers for Bulletin, and 486,000 readers for Star.
“We are deeply honored and at the same time humbled that our newspaper has emerged once again as the most dominant in terms of readership in the latest Nielsen survey. We are very happy that we are the newspaper of choice in all socioeconomic classes and urban areas of the country,” said Inquirer chairperson Marixi R. Prieto.
“We owe this success to our readers both new and old—you are our inspiration. We also thank our dealers and partners who have always supported us for the past 26 years. We are grateful to our advertisers for believing in the power of Inquirer’s reach and influence,” she said.
“And I applaud the men and women of the Inquirer, whose passion for serving our readers and partners have truly paid off with this recent readership dominance,” she added.
“We assure our readers that we shall continue to serve your news and information needs, to deliver fair and balanced news with utmost responsibility in different media platforms and constantly push ourselves to innovate.”
Survey coverage
The survey covered Metro Manila; the cities of Baguio, Dagupan, Olongapo, Angeles, Antipolo, Cavite, San Pablo, Legazpi, Tuguegarao, Puerto Princesa and Malolos in Luzon; the cities of Cebu, Iloilo, Bacolod, Dumaguete and Tacloban in the Visayas; and the cities of Davao, Iligan, Zamboanga, General Santos and Cagayan de Oro in Mindanao.
The survey, which had a margin of error of plus-or-minus 1 percentage point, involved 8,220 respondents aged 10 years and older from all socioeconomic classes.
According to the survey, the Inquirer had a daily readership of 351,000 (47.2 percent) in Metro Manila, compared to Bulletin’s 339,000 (45.6 percent) and Star’s 234,000 (31.49 percent).
In Mega Manila, which includes the cities of Metro Manila and the areas of Cavite, Laguna, Rizal, Bulacan and Pampanga, the Inquirer had a daily readership of 49.7 percent; Bulletin, 40.4 percent; and Star, 30.2 percent.
In Balance Luzon, the Inquirer was read by 52.4 percent of the respondents, Star by 30.6 percent and Bulletin by 26.2 percent.
The Inquirer was way ahead its competitors in the Visayas with a 69-percent readership and in Mindanao with a 54-percent readership.
Among members of the Class ABC1, the Inquirer was the broadsheet of choice of 47.6 percent of newspaper readers, followed by Bulletin (36.5 percent) and Star (32.2 percent).
The Nielsen Company has been providing various industries with advertising intelligence, media metrics and advanced analytical tools for more than 30 years. Inquirer Research
