People fill out forms to receive free vibrators from Trojan in Manhattan on August 8, 2012, in New York City. The company handed out some vibrators earlier in the day but collected e-mail addresses after the morning promotion was shut down for reasons that remained unclear. MARIO TAMA/GETTY IMAGES/AGENCE FRANCE-PRESSE
NEW YORK—Frustrated New Yorkers will get their buzz back Thursday after the mayor’s office agreed not to pull the plug on a free giveaway of vibrators.
Condoms giant Trojan brought traffic to a halt late Wednesday with the sex toys publicity stunt that reportedly lured hundreds of people in lower Manhattan.
The action had barely started before Mayor Michael Bloomberg’s office interrupted, citing activity “which impeded pedestrian and street traffic.”
By Thursday morning, though, the city had a smile back on its face. Trojan will be allowed to resume its giveaway “later today with proper permits,” Bloomberg’s office said.
According to a statement from the company, some 10,000 Trojan vibrators are to be distributed from hot dog-style street carts, “the largest-ever vibrator giveaway of its kind.”