Book reading highlights Children’s Book Day

THE SM Supermalls’ corporate social responsibility program, SM Cares, through the SM Committee on Youth and Children’s Welfare, is celebrating the Children’s Book Day on July 19, with a number of “activity-campaigns” across SM malls nationwide.

In SM City Cebu, the book reading activity will happen today at 10:30 a.m. at the Event Centre. Cebuano triathlete Noy Jopson and teacher Lala from Bright Academy will act as storytellers.

The primary objective of this SM Cares campaign is for the children to have fun, while learning, experiencing the wonderful world of books through digital storytelling with celebrities. Activites also include book mascot parade, literary exhibits, book donation drive and “writeshops” for children’s literature.