Baguio taps UK-based vlogger for campaign vs smoking, vaping
The City Health Services Office (CHSO) of Baguio has sought the help of “Donya Pidang Sayote,” a UK-based nurse and popular Cordilleran vlogger, to boost the local government’s campaign against smoking and vaping. INQUIRER FILE PHOTO
BAGUIO CITY – The City Health Services Office (CHSO) has sought the help of “Donya Pidang Sayote,” a UK-based nurse and popular Cordilleran vlogger, to boost the local government’s campaign against smoking and vaping.
Dr. Donnabel Tubera-Panes, head of the City Epidemiology and Surveillance Unit and focal person for the Smoke-Free Baguio program, said the vlogger, who is originally from Baguio City, agreed to support the advocacy for free while he is in the country.
“Donya Pidang Sayote” is a beloved social media personality in Baguio City and Benguet, known for his witty humor, relatable skits, and authentic connection with the Cordilleran community. By profession, he is a health worker, a nurse based in the United Kingdom. He is a non-smoker and a father whose youngest daughter is a year old,” according to a social media post of CHSO on Aug. 12.
Most of his contents are delivered in Ilocano, resonating strongly with audiences in Baguio and neighboring Benguet towns.
Panes said the collaboration aims to address Baguio’s high rate of second-hand smoke exposure at home, as revealed in the 2023 Baguio Youth Tobacco Survey.
READ: Baguio sees drop in tobacco users amid strict anti-smoking law
“His content will remain as it is, but with a campaign twist. We invited him because of his wide follower base in CAR,” Panes said in a statement on Friday.
Karl Pagada, CHSO Health Promotions Officer, said the choice of a local influencer adds credibility, especially given that nursing is his profession.
The campaign will target youth and parents, promote men’s health, and push for non-communicable disease prevention through active mobility.
Currently in the country since April, “Donya Pidang Sayote” has been overseeing family projects and exploring business opportunities while supporting local health advocacies. (PNA)/coa
